Manager - Influencer Marketing

7 days ago

mumbai, India Only Much Louder Full time
About OML:   Only Much Louder Entertainment is a market-leading, full-service creative and entertainment business network that has instigated pop culture for over two decades by creating iconic moments across television, digital content, fan experiences, branded entertainment and in the artist-creators community. Celebrated for creating India's first multi-genre music festival, the NH7 Weekender, Only Much Louder has built India’s independent music and comedy scene from the ground-up. They won the first-ever Branded Content and Entertainment Cannes Lion for ‘Dewarists’ and have been the first homegrown content business to have a strong footprint in over 22 countries.
Today, Only Much Louder businesses include :-
Artist Management: Representing the best talent in the country including comedians, actors, chefs, hosts, writers, directors, creators, illusionists,  and more.
Content Studio: Developing and producing original long-form scripted and unscripted content for television and streaming platforms since 2016 with over 32 shows and 69 comedy specials, across Amazon Prime, Netflix, MTV, Disney Hotstar and more.
Branded Content: With businesses in the creative and branded content space Only Much Louder  has serviced some of the biggest global brands like Tinder, Netflix, OPPO India, Amazon, Tira Beauty,  Canva India and more.
  • 1862: A groundbreaking branded content and influencer marketing agency with active campaigns in 22 countries and teams in Russia, Poland, Nigeria and Japan.
  • GCN: The full-service strategic and creative agency at the intersection of advertising, branded content, communication design and social media.

Hypothesis:  Over two decades of working with agencies, brands and influencers has helped us identify gaps and challenges in influencer marketing, resulting in Hypothesis, a comprehensive AI-enabled influencer marketing platform that services the entire influencer marketing journey and has executed more than 150 campaigns.

About the Role:


We are looking for an individual with 6 to 7 of experience in working with youth-centric brands on social media channels, & influencer marketing with a deep understanding of digital trends & the necessary skills to analyze, plan & execute social media campaigns while working with brands and creators/ influencers. If you are someone who is full of great ideas that can influence positive change through visual content and communications, check out more details below. 


Key responsibilities:

  • Manage multiple accounts, and develop positive working relationships with clients at senior levels

  • Drive client retention, renewals, upsells and client satisfaction 

  • Overseeing campaigns and projects to a specific schedule and within an agreed budget

  • Partner with internal cross-functional teams to understand customer goals and key performance metrics and exceed those goals throughout the campaign

  • Monitor campaigns and analyzes data obtained and make relevant changes in strategy to maximise impact and meet set KPI

  • Conduct research and study the social media landscape, trends, current benchmark patterns, and consumer behaviour

  • Plan the brands’ social media programming with the team based on monthly cadence, BAU, festive and marketing calendar

  • Maintain a healthy P&L for the team ensuring high efficiency, performance and profitability

  • Lead and encourage teams to perform to the best of their ability

  • Manage the team's workflow and load

  • Ensure timely team reviews & OKRs

  • Work closely with the management to think through the brief, the insight, the approach and the strategy for new business development

  • Develop and execute influencer marketing strategies and creative campaigns

  • Ongoing identification and qualification of new influencer talent

  • Negotiate and contract influencers on behalf of our clients, particularly in securing advertising

  • rights for the content

  • Provide recommendations on contracted deliverables per influencer and activation strategies

  • Provide ongoing reviews of influencer-contracted deliverables

  • Identify and build relationships with prominent influencers and KOLs

  • Attend relevant events for networking and business purposes


Skills:


  • Well-versed with India’s digital content trends and creators

  • Strong written and verbal communication skills

  • Experience in having worked with youth-centric brands and managing their high volume and large scale influencer mandates  

  • Experience in managing teams 

  • Time management skills & ability to multi-task and wear multiple hats in an organization

  • Presentation skills - should be able to present plans to clients & break down briefs to in-house teams


Our values:

  • We build opportunities for our artists, brands and fans; and it’s important for us to be reliable and efficient 

  • We demonstrate honesty, excellence and commitment to success 

  • ‘It’s not my job is not part of our vocabulary, we even stuff envelopes 

  • We make mistakes, but only learn from them to build resilience 

  • We take care of ourselves and our colleagues 

  • We are our own managers 

  • We are committed to equality and inclusion 

  • We are mindful of the strain on the Earth's resources and are committed to reversing the trend with our behaviours where possible 


Aside from the fact that you can chance upon your favorite comedians, bump into our furry friends while you grab a cup of coffee and get inside access to some of the coolest festivals in the country;

We ensure all our team members get enough down-time: We have monthly mandatory offs. We don't have a punch-in punch-out culture.

We are ready to level up everyday: You bring the passion, we deliver the (countless) opportunities.

We ensure everyone in the OML fam is taken care of: We offer free mental health care for all team members, we have gender neutral POSH & Parental leave policies, and our insurance policies extend to your in-laws as well

We have fun while we're at it: Game Nights, FRI-YAYs, KnOML and much more

We recognize talent: You bring the passion, we deliver the (countless) opportunities.


Thank you


Thank you for taking the time to go through the opportunity we have to offer.  

If you apply, please do not share your photo, age, gender, religion or ethnicity in your resume. You do not even need to share your last name.  (We want to eliminate biases on any of these parameters while we decide on our shortlisted candidates)

We will get in touch with you if your profile gets shortlisted.

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