Influencer Marketing Manager

3 weeks ago

Mumbai, India OLIVER Agency Full time

Job Title: Influencer Marketing Manager


Role: Freelancer (2 months)


Location: Mumbai, India



A LITTLE BIT ABOUT THE ROLE:


We are looking for an expert Influencer Marketing Manager to lead the development and execution of our influencer marketing strategies and campaigns and increase brand awareness.


As an Influencer Marketing Manager, you need to have prior experience in a managerial role in digital marketing. Your job duties will include identifying new partnership opportunities, developing relationships with prominent influencers, and brainstorming creative and engaging content ideas for influencer campaigns targeting different social media platforms.


One needs to have an in-depth understanding of the social media and influencer landscape along with proficiency in excel.



WHAT YOU WILL BE DOING:


  • Develop and execute influencer marketing strategies and creative campaigns
  • Identify and build relationships with prominent influencers and thought leaders
  • Strategise and develop content ideas, and curate content briefs
  • Research relevant industry experts, competitors, target audience and users
  • Brainstorm new, creative approaches to influencer campaigns
  • Keep abreast of emerging trends, technologies and influencers
  • Liaising with the marketing team to create and coordinate marketing strategies that work across different channels
  • Overseeing the development and implementation of all influencer campaigns from ideation to execution and reporting of the same with detailed analysis
  • Set up and track Key Performance Indicators (KPIs) to measure the campaign’s success
  • Identify new opportunities for collaborating with established influencers and come up with innovative ways to approach influencer campaigns
  • Cultivate professional partnerships with existing contacts
  • Work with the marketing and influencer agencies to curate influencer content for the relevant barnd
  • Maintain trackers and present reports along with analysis on campaign performance.



WHAT YOU WILL NEED TO BE GREAT IN THIS ROLE:


  • Degree in Marketing, Communications or any similar field
  • Prior experience in leading influencer marketing campaigns
  • Proficiency in excel and powerpoint
  • Must be able to work with different teams and stakeholders
  • Proven track record in outreach campaign strategies
  • In depth knowledge of social media marketing industry
  • Impeccable verbal and written communication skills
  • Well organized with great time management skills
  • Outstanding project management skills
  • Excellent interpersonal and relationship buildingskills
  • Networking aptitude.



A LITTLE BIT ABOUT US:


OLIVER provides clients with dedicated agencies. We do this because we believe the traditional agency model is not fit for the speed of modern marketing. Businesses want, and rightly demand, the same quality of strategic and creative thinking the traditional agency provides, but at a speed that befits how they now work.


The traditional agency outside-in model means that huge quantities of time are wasted in the back and forth and linear processes between agencies and clients. OLIVER agencies come to the client, live inside their office and solve their problems collaboratively.


OLIVER agencies are strategic and creative, whilst being agile and adaptive. They cover the full range of integrated marketing, but at the speed that businesses now demand. We allow our clients to work in real time. Creating better work, at pace.



OUR VALUES AND HOW TO LIVE THEM:


Ambition – you look for opportunities to deliver greater value to those around you.


Imagination – you identify a range of solutions to problems.


Inclusion – to be actively pro-inclusive and anti-racist across our community, clients and creations.


Inspiration – you lead by example and encourage others to do the same.


Learning – you have excellent listening skills that helps you to learn from our clients and those around you.


Results – you accept responsibility for your actions.


We've set ambitious, market-leading environmental and social goals around sustainability at OLIVER. We have committed to be net zero by 2030 and take far reaching action on DE&I in the sector. We expect everyone to contribute to our mission, embedding sustainability into every department and through every stage of the project lifecycle.


Inside Ideas Group and its’ affiliates are equal opportunity employers committed to creating an inclusive working environment where all our employees are encouraged to reach their full potential, and individual differences are valued and respected. All (suitable) applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodiversity, disability status, or any other characteristic protected by local laws.

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