Influencer Marketing Manager

1 week ago


Mumbai, Maharashtra, India OLIVER Agency Full time

Job Title: Influencer Marketing Manager

Company: OLIVER

About the Role:

We are seeking a skilled Influencer Marketing Manager to oversee the creation and implementation of influencer marketing strategies to boost brand recognition. As the Influencer Marketing Manager, you should have prior experience in a managerial capacity in digital marketing. Your responsibilities will include identifying partnership opportunities, fostering relationships with key influencers, and generating innovative content concepts for influencer campaigns across various social media platforms.

To excel in this role, you must possess a deep understanding of social media and influencer trends, as well as proficiency in excel.

Responsibilities:

  • Develop and execute influencer marketing strategies and campaigns
  • Identify and establish relationships with prominent influencers and industry leaders
  • Create content ideas and briefs, and explore creative approaches for campaigns
  • Research industry experts, competitors, and target audience
  • Stay updated on emerging trends, technologies, and influencers
  • Collaborate with marketing team to develop cross-channel strategies
  • Oversee the entire process of influencer campaigns from conception to reporting
  • Set and monitor Key Performance Indicators (KPIs)
  • Explore new collaboration opportunities with influencers
  • Maintain professional partnerships and coordinate influencer content creation
  • Track and report campaign performance

Requirements:

  • Degree in Marketing, Communications, or related field
  • Prior experience in leading influencer marketing campaigns
  • Proficiency in excel and Powerpoint
  • Ability to collaborate with diverse teams and stakeholders
  • Demonstrated success in outreach campaign strategies
  • Thorough understanding of social media marketing
  • Effective communication and organizational skills
  • Strong project management and networking abilities

About OLIVER:

OLIVER offers dedicated agencies to clients, challenging the conventional agency model by providing strategic and creative solutions at a faster pace. Operating within the client's office, OLIVER agencies deliver integrated marketing services efficiently to meet modern business needs.

Core Values:

Ambition – Seek opportunities to deliver greater value

Imagination – Identify various solutions to problems

Inclusion – Advocate for inclusivity and diversity

Inspiration – Lead by example and inspire others

Learning – Embrace learning from clients and peers

Results – Take accountability for actions

OLIVER is committed to environmental sustainability and diversity, striving to achieve net zero emissions by 2030 and promoting inclusivity in the workplace. We encourage all employees to contribute towards these goals.

OLIVER and its affiliates are equal opportunity employers, fostering an inclusive environment where individual differences are respected and valued.



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