Manager - Influencer Marketing

1 week ago

Mumbai, Maharashtra, India Only Much Louder Full time

About OML:

OML is a new media and entertainment company that partners with creators to build content, IPs & live experiences that impact culture and help brands come closer to consumers. Headquartered in Mumbai with teams in Russia, Poland & Thailand, OML was founded in 2001 to book and manage artists across all genres of entertainment. Today our operations span a prolific and award-winning content studio that packages and produces shows for OTT platforms, live events production and a global brand solutions business.

From the beginnings of OML as an artist management agency to the advent of modern-day content marketing, we have helped our clients thrive in the face of disruption while setting trends in talent representation, marketing and sponsorship; inspiring industry change in events and licensing; and helping reshape the digital landscape. As technology further shifts the balance of power in media and puts more power in the hands of the creator, OML is uniquely positioned to create opportunities for our clients and partners around the globe.

About GCN:

As the digital content division of OML Entertainment, we develop branded content with creators and influencers across various digital platforms and formats. We strive to drive digital campaign resonance through-the-line, backing our solutions with strong data insights and measuring impact all through.

Over the last 4 years, we have co-created more than 50 originals across nearly 15 content genres with over 20,000 content assets and worked with over 500 creators, building equity for the brands we work with. We have delivered campaigns in over 20 countries across South-East Asia, the Indian subcontinent, Africa, Middle-East, Europe & Latin America.

As a team, we're passionate about content and pride ourselves on our data-led and creator-first approach - representing the brand's interest and helping creators grow and develop when we engage with them.

Our teams are based out of Mumbai (India), Moscow (Russia) and Bangkok (Thailand) and are structured to plan and deliver campaigns for specific areas or clusters across the globe. As we're expanding we're looking for highly driven and motivated individuals to join us.

The campaign Associates will need to become specialists in the branded content and cultural landscape in India. They would need a strong entrepreneurial drive and the ability to deliver impactful and engaging content solutions throughout the year.

About the Role:

We are looking for an individual with 6 to 7 of experience in working with youth-centric brands on social media channels, & influencer marketing with a deep understanding of digital trends & the necessary skills to analyze, plan & execute social media campaigns while working with brands and creators/ influencers. If you are someone who is full of great ideas that can influence positive change through visual content and communications, check out more details below.

Key responsibilities:

  • Manage multiple accounts, and develop positive working relationships with clients at senior levels
  • Drive client retention, renewals, upsells and client satisfaction
  • Overseeing campaigns and projects to a specific schedule and within an agreed budget
  • Partner with internal cross-functional teams to understand customer goals and key performance metrics and exceed those goals throughout the campaign
  • Monitor campaigns and analyzes data obtained and make relevant changes in strategy to maximise impact and meet set KPI
  • Conduct research and study the social media landscape, trends, current benchmark patterns, and consumer behaviour
  • Plan the brands' social media programming with the team based on monthly cadence, BAU, festive and marketing calendar
  • Maintain a healthy P&L for the team ensuring high efficiency, performance and profitability
  • Lead and encourage teams to perform to the best of their ability
  • Manage the team's workflow and load
  • Ensure timely team reviews & OKRs
  • Work closely with the management to think through the brief, the insight, the approach and the strategy for new business development
  • Develop and execute influencer marketing strategies and creative campaigns
  • Ongoing identification and qualification of new influencer talent
  • Negotiate and contract influencers on behalf of our clients, particularly in securing advertising
  • rights for the content
  • Provide recommendations on contracted deliverables per influencer and activation strategies
  • Provide ongoing reviews of influencer-contracted deliverables
  • Identify and build relationships with prominent influencers and KOLs
  • Attend relevant events for networking and business purposes

Skills:

  • Well-versed with India's digital content trends and creators
  • Strong written and verbal communication skills
  • Experience in having worked with youth-centric brands and managing their high volume and large scale influencer mandates
  • Experience in managing teams
  • Time management skills & ability to multi-task and wear multiple hats in an organization
  • Presentation skills - should be able to present plans to clients & break down briefs to in-house teams

Our values:

  • We build opportunities for our artists, brands and fans; and it's important for us to be reliable and efficient
  • We demonstrate honesty, excellence and commitment to success
  • 'It's not my job is not part of our vocabulary, we even stuff envelopes
  • We make mistakes, but only learn from them to build resilience
  • We take care of ourselves and our colleagues
  • We are our own managers
  • We are committed to equality and inclusion
  • We are mindful of the strain on the Earth's resources and are committed to reversing the trend with our behaviours where possible

Aside from the fact that you can chance upon your favorite comedians, bump into our furry friends while you grab a cup of coffee and get inside access to some of the coolest festivals in the country;

We ensure all our team members get enough down-time: We have monthly mandatory offs. We don't have a punch-in punch-out culture.

We are ready to level up everyday: You bring the passion, we deliver the (countless) opportunities.

We ensure everyone in the OML fam is taken care of: We offer free mental health care for all team members, we have gender neutral POSH & Parental leave policies, and our insurance policies extend to your in-laws as well

We have fun while we're at it: Game Nights, FRI-YAYs, KnOML and much more

We recognize talent: You bring the passion, we deliver the (countless) opportunities.

Thank you

Thank you for taking the time to go through the opportunity we have to offer.

If you apply, please do not share your photo, age, gender, religion or ethnicity in your resume. You do not even need to share your last name. (We want to eliminate biases on any of these parameters while we decide on our shortlisted candidates)

We will get in touch with you if your profile gets shortlisted.

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