Sales Executive — Events

2 weeks ago

Pune, India KultureKatta Full time

About the job About KultureKatta (KuKa) KultureKatta curates intimate, screen-free cultural experiences — workshops, heritage walks, and maker sessions — across art, craft, music, food, history, and more. We turn curiosity into hands-on community gatherings that connect people, stories, and local culture. Mission of the Role Drive event conversions and partnerships — filling seats, nurturing leads, and ensuring every KuKa experience reaches the right audience. You’ll be the friendly, persuasive connector who turns curiosity into commitment. Key Responsibilities 1️⃣ Lead Generation & CRM Management Segment and manage leads from ads, ticketing platforms, and past attendees. Maintain Hot/Warm/Cold lead statuses with 100% CRM hygiene. Prioritize daily call lists and WhatsApp follow-ups. 2️⃣ Conversion Campaigns (Event-wise) Run time-bound conversion drives from early-bird to final push. Convert warm leads through calls and WhatsApp using approved scripts and creatives. Hit weekly targets on connect rate, conversions, and CRM updates. 3️⃣ Partnerships & Outreach Build and manage relationships with cafés, studios, corporates, and schools. Support marketing campaigns and local collaborations. Identify cross-sell, repeat-attendee, and referral opportunities. 4️⃣ Event-Day Coordination Handle attendee check-ins and on-ground coordination. Provide quick assistance and promote upcoming events. Capture short testimonials or feedback when appropriate. 5️⃣ Post-Event Follow-Up Send thank-you messages within 24 hrs. Encourage referrals, bundles, and loyalty sign-ups. Update outcomes in CRM for future retargeting. Success Metrics ✅ Lead → Paid conversion: 12–18% ✅ Call connect rate: ≥35% ✅ Seat-fill targets per event ✅ CRM hygiene: 100% within 24 hrs ✅ Repeat signup rate: 10%+ per month Tools You’ll Use WhatsApp Business / Call Dialer Google Sheets / CRM Dashboard ️ Ticketing dashboards (BookMyShow, District, etc.) Google Calendar / Email Templates Must-Haves Excellent communication and follow-up skills (phone + WhatsApp). Organized, proactive, and reliable with deadlines. Comfortable with Sheets/CRM tools. Loves connecting with people and learning about culture. Nice-to-Have Prior experience in event sales, partnerships, or hospitality. Basic familiarity with Meta lead forms or ad dashboards. Interest in art, culture, or creative communities. Work Mode & Hours Hybrid role based in Pune — mix of remote coordination and on-ground event presence. Typical schedule: Mon–Sat | ~48 hrs/week , with weekend event coverage as needed. Growth & Perks

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