Lead Generation Specialist
4 months ago
Job Description: Lead Generation – Specialist
- Develop and research lead and prospect lists based on defined personas for marketing campaigns, tradeshows, and sales collaboration.
- Conduct pre-research and record information within Playbooks in Hubspot in lead contact records
- Leverage Who's Mailing What?, Rocket Reach and LinkedIn to develop prospecting lists for sales team members upon request
- Develop and deploy automated email sequences upon direction of Lead Generation specialist.
- Oversee the Kodi Collective Growth Contest by managing lead intake, researching and upload leads into Hubspot, and enrolling them into the lead gen sequences as appropriate.
- Utilize various communication tools, including LinkedIn Sales Navigator, Who's Mailing What? and email marketing, to generate leads.
- Ensure compliance with the CAN SPAM act.
- Measure the effectiveness of templates and sequences; provide comprehensive monthly reports to Lead Generation Specialist and Marketing Manager.
Skills:
- Strong time and project management abilities
- Intellectual curiosity
- Confidence in rapidly learning and translating insights into compelling messaging
- Capacity to independently create detailed plans from overarching objectives
- Effective prioritization skills
- Ability to hold self and team members accountable
- Previous experience in generating business for a marketing agency or print industry
Goals:
- Achieve a lead success conversion rate of 20% or higher annually.
Experience:
- Experience in sales, lead generation, or B2B email marketing.
- Proficiency in Hubspot and Salesforce.
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