Lead Generation Specialist

2 weeks ago

Mumbai, India KnowledgeWorks Global Ltd. Full time

Job Description: Lead Generation – Specialist

  • Develop and research lead and prospect lists based on defined personas for marketing campaigns, tradeshows, and sales collaboration.
  • Conduct pre-research and record information within Playbooks in Hubspot in lead contact records
  • Leverage Who's Mailing What?, Rocket Reach and LinkedIn to develop prospecting lists for sales team members upon request
  • Develop and deploy automated email sequences upon direction of Lead Generation specialist.
  • Oversee the Kodi Collective Growth Contest by managing lead intake, researching and upload leads into Hubspot, and enrolling them into the lead gen sequences as appropriate.
  • Utilize various communication tools, including LinkedIn Sales Navigator, Who's Mailing What? and email marketing, to generate leads.
  • Ensure compliance with the CAN SPAM act.
  • Measure the effectiveness of templates and sequences; provide comprehensive monthly reports to Lead Generation Specialist and Marketing Manager.

Skills:

  • Strong time and project management abilities
  • Intellectual curiosity
  • Confidence in rapidly learning and translating insights into compelling messaging
  • Capacity to independently create detailed plans from overarching objectives
  • Effective prioritization skills
  • Ability to hold self and team members accountable
  • Previous experience in generating business for a marketing agency or print industry

Goals:

  • Achieve a lead success conversion rate of 20% or higher annually.

Experience:

  • Experience in sales, lead generation, or B2B email marketing.
  • Proficiency in Hubspot and Salesforce.

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