Lead generation specialist

2 weeks ago


Mumbai, India KnowledgeWorks Global Ltd. Full time

Job Description: Lead Generation – Specialist Develop and research lead and prospect lists based on defined personas for marketing campaigns, tradeshows, and sales collaboration. Conduct pre-research and record information within Playbooks in Hubspot in lead contact records Leverage Who's Mailing What?, Rocket Reach and Linked In to develop prospecting lists for sales team members upon request Develop and deploy automated email sequences upon direction of Lead Generation specialist. Oversee the Kodi Collective Growth Contest by managing lead intake, researching and upload leads into Hubspot, and enrolling them into the lead gen sequences as appropriate. Utilize various communication tools, including Linked In Sales Navigator, Who's Mailing What? and email marketing, to generate leads. Ensure compliance with the CAN SPAM act. Measure the effectiveness of templates and sequences; provide comprehensive monthly reports to Lead Generation Specialist and Marketing Manager. Skills: Strong time and project management abilities Intellectual curiosity Confidence in rapidly learning and translating insights into compelling messaging Capacity to independently create detailed plans from overarching objectives Effective prioritization skills Ability to hold self and team members accountable Previous experience in generating business for a marketing agency or print industry Goals: Achieve a lead success conversion rate of 20% or higher annually. Experience: Experience in sales, lead generation, or B2 B email marketing. Proficiency in Hubspot and Salesforce.



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