Ad Demand Partnerships Manager

1 day ago


New Delhi, India MonetizeMore Full time

MonetizeMore is a global leader in ad tech, helping publishers maximize revenue by building strong, transparent, and diversified demand partnerships. We work with leading DSPs, SSPs, ad networks, and agencies worldwide to create a more competitive auction environment that drives higher fill rates and stronger returns for publishers across web, app, and CTV. This role is central to that mission: scaling and optimizing our global demand stack, forging strategic relationships with top programmatic buyers, and ensuring sustainable, diversified revenue growth. Role Overview We are seeking a highly motivated and results-driven Manager of Ad Demand Partnerships to drastically expand and nurture our programmatic demand partnerships. This is a critical, revenue-generating role focused on forging new strategic relationships with global and niche Demand-Side Platforms (DSPs),Supply Side Platforms (SSPs), and other premium demand partners. Your success will be measured by your ability to increase competition within our ad stack, resulting in higher fill rates and Session RPMs for our publishers' inventory across all platforms (web, app, and CTV). Demand Acquisition & Financial Strategy New Partner Sourcing: Proactively identify, prioritize, negotiate, and close new demand partnership agreements with top-tier global and regional advertising platforms (DSPs, Ad Networks, Media Agencies, Trading Desks). Contract Negotiation: Strategically negotiate revenue share models and favorable payment terms with demand partners that mutually benefit both MonetizeMore and our Publishers. Key Account Focus: Establish and maintain high-level relationships with major programmatic buyers, including companies like The Trade Desk, MediaMath, Amazon, Criteo, and similar companies. Revenue Diversification: Optimize the auction bid pressure from non-Google demand partners to diversify revenue sources for MonetizeMore publishers. Inventory Expansion: Seek opportunities to add value to our publishers' inventories by targeting local ad agencies that may be interested in buying direct inventory or PMP deals. Media Kit Development: Create a professional kit and compelling pitch materials that will entice demand partners and ad agencies to buy our inventory. Technical Integration & Operational Oversight Header Bidding Expertise: Initiate the technical and business integration of new demand partners via MonetizeMore’s proprietary header bidding wrapper, ensuring seamless and low-latency performance. Platform Diversification: Drive monetization growth across emerging channels, including Connected TV (CTV) , Mobile App Monetization , and other high-growth video environments. Financial Flow Ownership: Take ownership of the payment pipeline and work closely with the Finance Team to ensure demand partner payments are received on- time and continue to ensure publisher payments are always received on-time. Integration Process Management: Work closely with our ad ops and engineering teams to optimize the technical onboarding lifecycle process including seamless communication between ad ops and demand partner setup on new publisher. Communication & Reporting High-Impact Communication: Clearly and effectively communicate complex technical and business terms to both internal teams and external executive partners. Documentation & Training: Break down complex demand integration processes into simple, clear chunks for internal training and documentation. Market Intelligence: Stay ahead of industry trends (privacy changes, identity solutions, supply path optimization, etc.) and translate their impact into actionable demand strategies. Required Qualifications Experience: 3+ years of successful experience in a Demand Partnerships, Business Development, or Supply/Monetization role within the Ad Tech or Publisher space. Industry Knowledge: Solid, expert-level understanding of the programmatic ecosystem including header bidding, SSPs, DSPs, and Ad Exchanges. Strategic Negotiation: Proven ability to negotiate and manage commercial contracts, specifically focusing on revenue share and net payment terms. Technical Acumen: Strong understanding of ad demand integration processes, including VAST/VPAID for video, SDKs for app monetization, and general ad serving logic. Communication: Excellent written and verbal communication skills with a proven ability to solve problems, initiate partnerships via cold outreach and present to senior leadership. Organization: Highly organized, detail-oriented, and adept at managing multiple complex projects simultaneously. What It’s Like Working Here Actions > Talk: We value what you do, not just what you say. Slack & Async: As a 100% remote company we live and die by Slack updates, asynchronous communication, and relentless collaboration. Question Everything: Don’t just ask “why”; ask “why not?” Strong Opinions, Stronger Data: Bring bold ideas but be ready to pivot if the data disagrees. Titles Don’t Matter: Respect is earned by results—period. Data Junkies: We’re all about numbers and analytics. If you shy away from details, this isn’t the place for you.   Fail Fast, Learn Faster: Mistakes happen. Own them, learn from them, move on. Do What You Say: Integrity is at the core of our culture. Everyone is expected to follow-through on what they commit to big or small. How Success Is Measured Your impact will be visible through measurable growth in publisher monetization and diversification of our demand stack. Specifically: Publisher Revenue Growth: Increasing average session RPM and fill rates across our publisher base. Partner Expansion: Building and integrating at least a few new strategic demand partnerships each quarter. Revenue Diversification: Growing non-Google demand share and reducing dependency on a single platform. What Good Looks Like: The First 90 Days By Day 30: Command of the Field & Ready to Hunt You've gone beyond simple onboarding. You've completed a full audit of our current demand stack, financial flows, and publisher inventory. You can articulate our top 3-5 revenue opportunities (by geo, platform, or partner gap) and have already produced the v1 professional Media Kit. Most importantly, your "hit list" of new partners is built, and you've already initiated your first 5-10 high-level outreach calls. By Day 60: Pipeline Built & First Contracts In Momentum is undeniable. You are in deep, late-stage contract negotiations (redlines) with at least 2-3 new, high-impact demand partners. You've also fully launched your local agency outreach, establishing a clear PMP pipeline with 3-5 target agencies. Internally, you've already partnered with Ad Ops to document and streamline the integration process for the new partners you're about to close. By Day 90: First Wins Live & The Future Mapped You've delivered. Your first major demand partner is signed, integrated, and actively bidding, with a clear, measurable impact on our non-Google revenue share and publisher RPMs. You are presenting your first 90-day review to leadership, showcasing these initial wins and, critically, using this data to present the formal, data-backed strategic plan for the direct-sales pilot program, as discussed in the long-term vision. Future Growth & Opportunity This role is on a clear leadership track. Our long-term strategic goal is to build a new, high-margin direct-sales arm, selling our strongest inventory directly to premium advertisers and local agencies. The Manager of Ad Demand Partnerships will be pivotal in validating this model by building our initial PMP and direct-deal pipelines. As this initiative succeeds, this individual is the clear potential leader to build, hire, and manage this new business unit.   Powered by JazzHR



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