Vice President Strategic Partnerships
4 days ago
Position: AVP – Agency Partnerships (ARAs Client – Leading Ad-Tech SaaS Platform)Location: Pune, India | Work from Office (5 days/week) |About ARAs ClientARAs Client is building the world’s #1 Retail Media Technology Platform, operating as a vertical B2B SaaS leader. Our platform hosts a comprehensive suite of apps converging advertising, marketing, and demand planning for thousands of merchants, retailers, and brands. Today, ARAs Client powers 50,000+ brands across 12 countries, delivering innovation in ad-tech, mar-tech, and retail-tech that drives measurable business impact.Role SummaryAs the Associate Vice President – Agency Partnerships, you will be the growth architect for ARAs Client’s product partner ecosystem. This leadership role is pivotal in shaping monetization strategy, establishing strategic ad-tech alliances, and scaling agency and brand partnerships that drive measurable revenue impact.You’ll work closely with leadership and cross-functional teams to build scalable, partner-driven growth models and represent the company in high-visibility industry forums.Key ResponsibilitiesMonetization & Ad Partnerships- Build and scale monetization channels through programmatic, display, OTT/CTV, and hyperlocal ad solutions. - Drive direct deals, PMP/RTB partnerships, and ecosystem-based revenue models.Strategic Alliances & Agency Relationships- Lead partnerships with media agencies, brands, DSPs, SSPs, and ad-tech players to accelerate adoption. - Establish joint business plans and secure multi-crore strategic deals.Partner Growth & GTM- Design and implement GTM strategies with agencies and partners for category expansion. - Build revenue accountability through joint planning, enablement, and co-selling frameworks.Cross-Functional Collaboration- Partner with Product, Sales, and Marketing to influence product roadmap and deliver partner-first solutions. - Create training programs, playbooks, and engagement toolkits for partner enablement.Leadership & Ecosystem Development- Represent ARAs Client at industry conferences, panels, and CXO forums. - Mentor internal teams on digital monetization, programmatic strategy, and ecosystem partnerships.Must Have Qualifications- 12–15 years’ experience in ad-tech, digital media, or programmatic advertising. - Proven success in driving monetization and partnership-led revenue. - Deep knowledge of agency partnerships, DSPs/SSPs, RTB, and PMP ecosystems. - Experience negotiating large-scale deals in FMCG, BFSI, Auto, Travel, or eCommerce sectors. - P&L ownership and GTM strategy experience. - Excellent stakeholder management and strategic negotiation skills. - Startup DNA — ability to thrive in high-growth, fast-paced environments.Nice to Have- Experience in OTT/CTV or retail media ad ecosystems. - Exposure to international ad-tech or SaaS markets. - Strong analytical orientation and comfort with mar-tech/ad-tech tools.Behavioral Competencies- Strategic and commercial acumen. - Executive presence and CXO-level communication. - Collaborative leadership with cross-functional influence. - Bias for ownership, accountability, and results.Why Join Us- Build a category-defining ad-tech platform alongside founders with Amazon ad-tech pedigree. - High-ownership, high-impact role influencing product and ecosystem growth. - Competitive compensation with potential equity participation. - Dynamic, innovation-led environment with a global growth vision.
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