Email & SMS Marketing Manager

3 days ago


Bengaluru, India i4 Consulting: Reimagining HR Blueprints Full time

Job Summary: We are seeking a data-driven and creative Email & SMS Marketing Manager to develop and execute campaigns that drive engagement, conversions, and customer retention. This role will focus on strategy, segmentation, automation, and analytics to optimize performance and ensure a seamless customer journey. Key Responsibilities: Plan, create, and manage email/SMS campaigns, including promotional, lifecycle, and transactional Utilize A/B testing, segmentation, and personalization to optimize campaign performance Oversee email automation workflows, drip campaigns, and triggered messages Build, manage and grow audience lists while ensuring data hygiene, improving deliverability and reducing unsubscribes Content briefing collaborate with content, design and product teams to creating compelling email content Analyze and report on performance metrics (open rates, CTR, conversions, etc.) and provide insights for better engagement, conversion rates, and revenue Ensure compliance with email and SMS marketing laws (e.g., CAN-SPAM, GDPR) Stay updated on email/SMS marketing trends, tools and best practices. Skills & Qualifications: Proven experience as an Email Marketing Manager or a similar role Klaviyo Product Certification required with expert knowledge of Klaviyo's platform, including automation, segmentation, and analytics Technical knowledge of email deliverability best practices, including authentication protocols (DMARC, SPF, DKIM), inbox placement, IP warming, and list hygiene management Working knowledge of integrating marketing platforms with other systems (a plus) Experience with segmentation, automation, and personalization techniques Strong analytical skills and experience with reporting tools Ability to manage multiple email campaigns simultaneously and meet deadlines Excellent communication and interpersonal skills, with the ability to work independently and collaboratively in a fast-paced environment



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