Email Marketing Specialist

4 days ago

Bengaluru, Karnataka, India GT Ecom BV Full time ₹ 1,04,500 per year

We're on the lookout for an Email Marketing Specialist to drive high-performing campaigns and automated flows that turn browsers into buyers across our Shopify stores.

The Challenge

We're on the lookout for an Email Marketing Specialist to drive high-performing campaigns and automated flows that turn browsers into buyers across our Shopify stores. You'll own our entire email marketing function — from strategy and setup to creative execution and performance analysis. Your mission? Manage flows, launch campaigns, and increase revenue from email by at least 5% within your first 90 days. You'll play a key role in how we communicate, convert, and retain our customers.

A Day in the life of an Email Marketing Specialist at GT Ecom

  • You'll manage email marketing end-to-end across all stores, from automated flows to single campaigns.
  • You'll initiate SMS and WhatsApp marketing, adding new channels to engage our customers.
  • You'll run A/B tests to continuously optimize subject lines, content, timing, and design for the best results.

  • You'll report on campaign performance, tracking key metrics to measure impact and guide improvements.

  • You'll own and manage the email marketing calendar, ensuring campaigns are timely, relevant, and aligned with store activities.

Early Success Milestones for this role

  • Email flow revenue reaches 10% of total store revenue within the first 90 days
  • Returning customer rate grows to 5% for selected stores
  • Timely testing and reporting on SMS, WhatsApp and in-app notifiications
  • Campaigns and flows are running consistently and optimized for performance
  • Pilot in-app notification campaigns

Your Team When You Join Us

You'll be joining a passionate, performance-driven marketing team that supports multiple Shopify stores. We value people who can take ownership, move fast, and make things better every day.

We would love to hear from you if…

  • You have at least 3 years of experience in email marketing within the Fashion or Home industry, particularly across Europe or the USA.
  • You have proven experience working with Klaviyo and Shopify
  • You bring extra value with experience in SMS marketing, WhatsApp marketing, or in-app push notifications (a big plus).
  • You are skilled in creating both strategic and tactical email plans
  • You have a data-driven mindset; you know how to measure and improve performance
  • You take full ownership of your work, thrive in a fast-paced environment, and genuinely want to see your efforts succeed.

Couple of the notes about the role

  • This is not a salaried position. This is an Independent Contractor role.
  • You must be able to commit at least 8 hours per day, 40 hours per week.
  • We require everybody in the team to use Hubstaff ) to track hours worked.

Compensation

We pay on an hourly basis — we're open to reviewing rates based on experience and expertise.

If you are excited about the opportunity and feel like you are a good fit, we encourage you to apply today and talk to one of our recruiters. We look forward to seeing how your skills and experiences align with our vision.

Note: Your portfolio is a strong requirement for the role. Your application will be tagged as rejected if you cannot provide your portfolio. Please avoid re-using your resume or putting your LinkedIn profile in the portfolio link.

Job Type: Full-time

Pay: ₹ ₹1,045.00 per hour

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