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Email & SMS Marketing Manager
2 weeks ago
Job Summary:
We are seeking a data-driven and creative Email & SMS Marketing Manager to develop and execute campaigns that drive engagement, conversions, and customer retention.
This role will focus on strategy, segmentation, automation, and analytics to optimize performance and ensure a seamless customer journey.
Key Responsibilities:
Plan, create, and manage email/SMS campaigns, including promotional, lifecycle, and transactional
Utilize A/B testing, segmentation, and personalization to optimize campaign performance
Oversee email automation workflows, drip campaigns, and triggered messages
Build, manage and grow audience lists while ensuring data hygiene, improving deliverability and reducing unsubscribes
Content briefing collaborate with content, design and product teams to creating compelling email content
Analyze and report on performance metrics (open rates, CTR, conversions, etc.) and provide insights for better engagement, conversion rates, and revenue
Ensure compliance with email and SMS marketing laws (e.g., CAN-SPAM, GDPR)
Stay updated on email/SMS marketing trends, tools and best practices.
Skills & Qualifications:
Proven experience as an Email Marketing Manager or a similar role Klaviyo Product Certification required with expert knowledge of Klaviyo's platform, including automation, segmentation, and analytics
Technical knowledge of email deliverability best practices, including authentication protocols (DMARC, SPF, DKIM), inbox placement, IP warming, and list hygiene management
Working knowledge of integrating marketing platforms with other systems (a plus)
Experience with segmentation, automation, and personalization techniques
Strong analytical skills and experience with reporting tools
Ability to manage multiple email campaigns simultaneously and meet deadlines
Excellent communication and interpersonal skills, with the ability to work independently and collaboratively in a fast-paced environment
