Category Manager(1-5 Years)
1 month ago
Description :-
The CLM Manager is responsible for driving growth (ARPU) & experience (churn reduction) for their respective category. They work with the category marketing teams, consumer insights team, brand, product & data sciences/analytics to identify key cohorts & levers for growth. They own the growth funnel from awareness to final conversions.
Role and responsibilities:-
Responsible for category net adds & experience
Responsible for category ARPU
Responsible for driving upsell & cross sell of new services on category
Key Jobs To Be Done:-
Derive consumer insights through research, market data, analytics, circle and call center visits
Convert insights into actionable cohorts by working with analytics & data science
Design campaigns & programs to drive ARPU or churn reduction on each cohort
Design & execute campaigns across all relevant channels to drive goal adoption
Own end to end growth funnel for each action - from awareness to final conversion
Build CLM capability roadmap for the category & work with the CLM COE to deliver the same
Constantly benchmark industry best practices on growth
Skills:
Strong analytical skills
Good communication skills
Growth marketing
Collaboration & stakeholder management
Educational Qualifications:-
MBA (Marketing) with Tier-1/2 preferred
Work Experience:-
At least 2-4 years of work experience
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