Category Manager(1-5 Years)

1 month ago


gurgaon, India airtel Full time
Bharti Airtel Limited is a leading global telecommunications company with operations in 18 countries across Asia and Africa. Headquartered in New Delhi, India. In India, the company's product offerings include 2G, 3G, 4G and 5G wireless services, mobile commerce, fixed line services, high speed home broadband, DTH, enterprise services including national & international long distance services to carriers. In the rest of the geographies, it offers 2G, 3G, 4G wireless services and mobile commerce. We are always looking for people who are thinkers & doers. People with passion, curiosity & conviction, people who are eager to break away from conventional roles and do 'jobs never done before'.
Description :-
The CLM Manager is responsible for driving growth (ARPU) & experience (churn reduction) for their respective category. They work with the category marketing teams, consumer insights team, brand, product & data sciences/analytics to identify key cohorts & levers for growth. They own the growth funnel from awareness to final conversions.
Role and responsibilities:-
Responsible for category net adds & experience
Responsible for category ARPU
Responsible for driving upsell & cross sell of new services on category
Key Jobs To Be Done:-
Derive consumer insights through research, market data, analytics, circle and call center visits
Convert insights into actionable cohorts by working with analytics & data science
Design campaigns & programs to drive ARPU or churn reduction on each cohort
Design & execute campaigns across all relevant channels to drive goal adoption
Own end to end growth funnel for each action - from awareness to final conversion
Build CLM capability roadmap for the category & work with the CLM COE to deliver the same
Constantly benchmark industry best practices on growth
Skills:
Strong analytical skills
Good communication skills
Growth marketing
Collaboration & stakeholder management
Educational Qualifications:-
MBA (Marketing) with Tier-1/2 preferred
Work Experience:-
At least 2-4 years of work experience
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