Retention marketing expert

About K9 VitalityK9 Vitality is one of India's fastest-growing D2 C dog supplement brands, trusted by 25,000+ pet parents. We create vet-approved, natural supplements designed to give dogs healthier, happier lives.Our mission goes beyond supplements—we're building a movement around pet wellness, loyalty, and community. Retention is at the heart of this mission. We don't just want customers; we want lifelong advocates who see K9 Vitality as a daily habit in their dog's health journey.The RoleWe are looking for a Retention Marketing Expert who can own and scale our retention engine across Email, Whats App, SMS, and Push Notifications. This is a full-time, remote role for someone who is obsessed with customer loyalty, LTV growth, and habit-building strategies in D2 C e-commerce.If you understand how to move customers from their first purchase → repeat purchase → loyalty → ultimate brand advocacy, this is the role where you'll get to put that playbook to work.What You'll Do???? Retention & Loyalty StrategyBuild a complete retention roadmap: flows, automations, and campaigns across Email, SMS, Whats App, and Push.Design customer journeys that increase repeat purchases, shorten reorder cycles, and build habits that make supplements part of a pet parent's daily routine.Move customers through loyalty phases—first-time → repeat → loyalist → advocate.???? LTV Growth & AnalyticsTrack and optimize LTV, retention curves, churn, reorder intervals, and loyalty metrics.Execute strategies to increase LTV by 30% in 60 days and 100%+ in 12 months.Tie retention performance directly to cash flow and growth goals. Copywriting & Campaign ExecutionWrite high-converting copy for emails, Whats App flows, and SMS that resonates emotionally with pet parents.Create campaigns that mix education, storytelling, and direct response to drive action.Test subject lines, hooks, offers, and storytelling angles relentlessly. Systems, Tools & AutomationBuild and manage advanced retention flows in Klaviyo, Quick Reply, and equivalent platforms.Use Chat GPT and automation tools to streamline workflows and generate insights.Create and optimize reporting dashboards that give a real-time pulse of retention performance.????‍????‍???? Leadership & CollaborationWork closely with the founder and growth team to integrate retention into the overall marketing engine.Be a natural leader: set processes, assign tasks, and push for continuous improvement.Stay ahead of e-commerce retention trends and bring fresh strategies to the table.What We're Looking For Must-Haves3+ years of experience in retention marketing for D2 C e-commerce.Proven success in scaling Email, Whats App, SMS, and Push Notification channels.Platform expertise in Klaviyo, Quick Reply, and equivalents.Strong copywriting skills (you must be able to write your own campaigns, not just brief them).Solid understanding of LTV, cash flow, churn reduction, and customer loyalty models.Proficiency with Chat GPT and prompting + strong grasp of automation workflows.Ability to design strategies that improve reorder cycles, habit formation, and loyalty-driven LTV growth.Must be a dog parent???? Nice-to-HavesExperience in pet, wellness, or supplement brands.Ability to create content assets yourself (bonus, not required).Why Join Us?Work directly with the founder on a mission-driven brand.Own one of the highest-leverage roles in the business—where your work directly drives revenue, loyalty, and growth.Remote, flexible, and growth-focused work environment.40% discount on our products for your own dog.Paid learning resources to keep you sharp and ahead.Role DetailsType: Full-time, RemoteCompensation: ₹50,000 – ₹75,000/month (based on experience)Growth Path: Head of Retention / Lifecycle Marketing Lead as we scaleIf you love dogs, understand retention like a science, and know how to turn one-time buyers into lifelong loyalists—this is your role.???? Apply now and help us build India's most loved pet wellness brand.