Retention Marketing Expert

K9 Vitality is one of India's fastest-growing D2C dog supplement brands, trusted by 25,000+ pet parents. We create vet-approved, natural supplements designed to give dogs healthier, happier lives.

Our mission goes beyond supplements—we're building a movement around pet wellness, loyalty, and community. Retention is at the heart of this mission. We don't just want customers; we want lifelong advocates who see K9 Vitality as a daily habit in their dog's health journey.

We are looking for a Retention Marketing Expert who can own and scale our retention engine across Email, WhatsApp, SMS, and Push Notifications. This is a full-time, remote role for someone who is obsessed with customer loyalty, LTV growth, and habit-building strategies in D2C e-commerce.

If you understand how to move customers from their first purchase → repeat purchase → loyalty → ultimate brand advocacy, this is the role where you'll get to put that playbook to work.

Retention & Loyalty Strategy

• Build a complete retention roadmap: flows, automations, and campaigns across Email, SMS, WhatsApp, and Push.
• Design customer journeys that increase repeat purchases, shorten reorder cycles, and build habits that make supplements part of a pet parent's daily routine.
• Move customers through loyalty phases—first-time → repeat → loyalist → advocate.

LTV Growth & Analytics

• Track and optimize LTV, retention curves, churn, reorder intervals, and loyalty metrics.
• Execute strategies to increase LTV by 30% in 60 days and 100%+ in 12 months.
• Tie retention performance directly to cash flow and growth goals.

Copywriting & Campaign Execution

• Write high-converting copy for emails, WhatsApp flows, and SMS that resonates emotionally with pet parents.
• Create campaigns that mix education, storytelling, and direct response to drive action.
• Test subject lines, hooks, offers, and storytelling angles relentlessly.

Systems, Tools & Automation

• Build and manage advanced retention flows in Klaviyo, QuickReply, and equivalent platforms.
• Use ChatGPT and automation tools to streamline workflows and generate insights.
• Create and optimize reporting dashboards that give a real-time pulse of retention performance.

Leadership & Collaboration

• Work closely with the founder and growth team to integrate retention into the overall marketing engine.
• Be a natural leader: set processes, assign tasks, and push for continuous improvement.
• Stay ahead of e-commerce retention trends and bring fresh strategies to the table.

Must-Haves

• 3+ years of experience in retention marketing for D2C e-commerce.
• Proven success in scaling Email, WhatsApp, SMS, and Push Notification channels.
• Platform expertise in Klaviyo, QuickReply, and equivalents.
• Strong copywriting skills (you must be able to write your own campaigns, not just brief them).
• Solid understanding of LTV, cash flow, churn reduction, and customer loyalty models.
• Proficiency with ChatGPT and prompting + strong grasp of automation workflows.
• Ability to design strategies that improve reorder cycles, habit formation, and loyalty-driven LTV growth.
• Must be a dog parent

Nice-to-Haves

• Experience in pet, wellness, or supplement brands.
• Ability to create content assets yourself (bonus, not required).

• Work directly with the founder on a mission-driven brand.
• Own one of the highest-leverage roles in the business—where your work directly drives revenue, loyalty, and growth.
• Remote, flexible, and growth-focused work environment.
• 40% discount on our products for your own dog.
• Paid learning resources to keep you sharp and ahead.

• Type: Full-time, Remote
• Compensation: ₹50,000 – ₹75,000/month (based on experience)
• Growth Path: Head of Retention / Lifecycle Marketing Lead as we scale

If you love dogs, understand retention like a science, and know how to turn one-time buyers into lifelong loyalists—this is your role.

Apply now and help us build India's most loved pet wellness brand.