Expert Digital Marketing Strategist for Programmatic Initiatives

2 days ago

Amrāvati, Maharashtra, India beBeeProgrammatic Full time ₹ 25,00,000 - ₹ 50,00,000
Programmatic Buying Lead

We seek a seasoned expert to spearhead our programmatic buying initiatives.

  • Digital Marketing Strategy: Develop and implement comprehensive digital marketing blueprints for clients, encompassing awareness and acquisition campaigns, remarketing efforts, app installs, and video branding.
  • App Campaign Management: Oversee app campaigns on DV360, optimizing for reach/install/conversion while integrating app analytics platforms with DV360.
  • Ad Tag and Tracking Implementation: Establish ad tags/floodlight tags in CM/DV360 for tracking campaign conversions, audience engagement, and integration of diverse platforms to import/export audiences and conversions.
  • Client Relationship Management: Manage client accounts associated with display/TrueView/video/search campaigns by structuring campaigns, IOs, line items, and ad groups on DV360/CM/Google Ads platform.

The successful candidate will be responsible for monitoring accounts daily and monthly, identifying areas for improvement, and implementing strategies to enhance campaign performance. They will also collaborate with internal teams to ensure seamless implementation of tracking mechanisms and provide support to the creative design team with ideas for creative copy and graphical ad templates.

We are looking for someone with strong analytical skills, attention to detail, and excellent communication skills. Experience working on performance-based campaigns is preferred. The ideal candidate will be proficient in Programmatic Buying (Intermediate), DV 360 Certified, and Google Campaign Manager (Intermediate).

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