
Digital Marketing Specialist
14 hours ago
About Us
We are a digital marketing agency that delivers performance-driven solutions.
Job Overview:Leverage your expertise in paid media to drive ROI-focused campaigns and scale performance marketing channels.
Key Responsibilities:- Plan, execute, and optimize paid campaigns on Google Ads, Meta Ads Manager, and other platforms.
- Monitor KPIs such as CPC, CPA, CTR, ROAS, and provide weekly/monthly performance reports.
- Conduct keyword research, competitor analysis, and audience segmentation for better targeting.
- Collaborate with designers and content teams to create high-performing ad creatives and landing pages.
- Continuously run A/B testing for creatives, copies, and targeting strategies.
- Evaluate campaign budgets and forecast spends to ensure high ROI delivery.
- Stay updated with the latest digital marketing trends, algorithms, and ad platform updates.
- Strong expertise in Google Ads (Search, Display, YouTube), Meta Ads, and Ads.
- Proficiency in campaign optimization and conversion tracking (Google Analytics, Tag Manager).
- Strong analytical skills with the ability to interpret data and make performance-driven decisions.
- Familiarity with SEO basics to align paid and organic strategies.
- Experience in agency environments with multi-client campaign management.
- Familiarity with programmatic ads and marketing automation tools.
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