
Expert Marketer
3 days ago
Marketing Cloud Developer Role
We are seeking an experienced Marketing Cloud Specialist with hands-on expertise in personalization tools within the Salesforce ecosystem.
The role requires strong technical development skills in SFMC, coupled with the ability to design and implement personalized, data-driven customer journeys that enhance engagement and deliver measurable business impact.
Key Responsibilities:
- Develop, configure, and deploy solutions in Salesforce Marketing Cloud (Journey Builder, Email Studio, Automation Studio, Mobile Studio, etc.).
- Implement personalization strategies using Salesforce Personalization/Interaction Studio or equivalent personalization tools.
- Build and optimize customer journeys, triggered campaigns, and cross-channel automations to drive customer engagement.
- Collaborate with marketing teams to translate business requirements into scalable SFMC solutions.
- Integrate SFMC with other enterprise systems through APIs and connectors.
- Evaluate and ensure compliance with best practices for data security, privacy, and deliverability.
- Provide technical guidance and support for campaign execution.
Qualifications & Skills:
- 3-4 years of experience in Salesforce Marketing Cloud development.
- Strong experience with Journey Builder, Email Studio, Automation Studio, and Mobile Studio.
- Experience with personalization platforms (Salesforce Personalization/Interaction Studio preferred).
- Proficiency in AMP script, SSJS, SQL for advanced customization and segmentation.
- Knowledge of API integrations between SFMC and external systems.
- Familiarity with CRM software is a plus.
- Strong problem-solving skills and ability to work in a fast-paced environment.
- Salesforce Marketing Cloud certification preferred.
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