Digital Marketing Specialist

2 days ago

Amrāvati, Maharashtra, India beBeePerformance Full time ₹ 2,40,000
Meta Ads Expert Job Description

We're seeking a results-driven Meta Ads Expert to join our team. As a fast-growing digital marketing agency, we're looking for a skilled professional who can turn clicks into customers and campaigns into revenue.

This is a full-time remote job for an experienced Meta Ads Expert. Ideal candidates will expand client brands by finding target audiences to distribute marketing content. You'll create and implement performance marketing strategies using both offline and online methods to gain new customers.

Key Responsibilities:

  • Plan, execute, and optimize paid campaigns across Facebook & Instagram Ads Manager.
  • Conduct audience research and create laser-targeted campaigns for conversions, leads, and brand awareness.
  • Develop and test ad creatives, copy, and formats (image, carousel, video, reels, etc.).
  • Manage campaign budgets, bids, and daily ad spends to ensure ROI.
  • Track KPIs like CTR, CPC, CPL, ROAS, and optimize campaigns accordingly.
  • Set up retargeting, lookalike audiences, and advanced custom audience strategies.
  • Coordinate with design/content teams for creatives aligned with campaign goals.
  • Monitor competitor ad strategies and suggest improvements.
  • Run A/B testing for ad copies, creatives, and targeting.
  • Prepare campaign performance reports and present insights with actionable recommendations.
  • Stay updated with Meta platform updates, policies, and best practices.

Requirements:

  • 2+ years of experience managing performance campaigns on Meta Ads.
  • Hands-on experience with Business Manager & Facebook Ads Manager.
  • Strong understanding of CPC, CPM, ROAS, and attribution models.
  • Ability to analyze data, spot trends, and make informed decisions quickly.
  • Experience in retargeting & remarketing campaigns.
  • Strong copywriting sense for ads and ability to brief creatives effectively.
  • Agency experience preferred but not mandatory.

Benefits:

  • Full-time remote job.
  • Opportunity to work with a fast-growing digital marketing agency.
  • Competitive salary.

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