Customer Relationship Management Manager

4 weeks ago


Uncha Samana, India Coding Ninjas Full time

Roles And ResponsibilitiesResponsible for driving reactivation of the leads with the help of end to end Customer Relationship Management Marketing and Life Cycle Management with the objective of achieving the monthly revenue growth targets for Coding NinjasExecute detailed monthly plans of CRM communications across mediums (emails, WhatsApp, SMS, etc.)Build and manage end to end life cycle journeys with planned interventions at each stage of the journey to ensure the maximum utilisation of the leadsDesign and deploy marketing automation and personalization technologies with tools to reduce the churnSet up automated journeys for reactivations and funnel conversion across various communication mediums e.G. WhatsApp, SMS, IVR, Email / ChatbotCompetition monitoring, benchmarking, and gathering market intelligenceBudget and ROI management Plan and deploy the monthly budgets efficiently and track the spends effectivelyOptimise continuously to ensure high ROI and minimise CACYou'll Be a Right Fit If:You have hands-on experience with platforms/tools such as Webengage/Moengage/CleverTap etc.You are familiar with A/B and multivariate testingYou enjoy end-to-end responsibility on campaign management (right from ideation to conceptualization to creation of landing pages, emails, content, to implementation and monitoring)Must Haves1+ years of relevant experience in a app/web based companyGood knowledge of MS Excel



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