Senior Manager Consumer Activation

4 weeks ago

Bengaluru, Karnataka, India ITC Limited Full time

Designation –Lead – Consumer Activation ( Experiential Marketing)

Reporting TO – CDMO

Skills/ qualification/ experience: -

1. Industry knowledge: Strong understanding of activation and event. FMCG background will be good to have

2. Creativity: Ability to think creatively and develop innovative and tech-based solutions

3. Collaboration and people management: Strong collaborative, partnership and team building skills

4. Strategic thinking: ability to develop and execute strategic plans within the desired timelines and budgets to drive business outcomes

5. Analytical skills: strong analytical and problem-solving skills

6. Measurement: measure the performance of the campaign using metrics like productivity, sales lift, brand health etc

Key Responsibilities:

1.Basis the brand plan, arrive at an annual set of activities/ calendar and drive it to execution and measure the campaigns/ understand the effect on the brands

2.For each Key sub brand, ensure a clear strategy and role of activation to achieve business objectives and measure the impact on the brand

3.Build consumer database and retarget consumers in future

4.Drive Rural and Higher Participation in Mela/ Fairs and explore regional festivals like Chatt Puja, Karva Chauth etc

5.Cost Optimization - Negotiation, cost effective models

6.Identify new touch Points to Engage/ Sample/ Sell - Wedding planner, Cafeteria, Amusement Parks

7.Create campaigns using technology -AR/VR/Meta/Gaming or any other key technology and drive measurement. Disruption or Innovative ways of deployment (Improved Brand message & brand association than previous plan) Measure the impact - PR, integrated campaign, Measurement Study, overall participation, engagement and productivity.

8.Continuous consumer data base creation (%age of consumers met for any activity conducted) - Cover Behavioural questions/ feedback questions

9.Ensure Finance Tracker, SOP adherence are periodically reviewed

10.Agency Management - new agencies/ specialized agencies/ regional agencies

11.Take up an activity to show case best practices done in the area of activation and digital activation project

  • Senior Manager Consumer Activation

    2 weeks ago

    Bengaluru, Karnataka, India ITC Limited Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    Designation –Lead – Consumer Activation ( Experiential Marketing)Reporting TO – CDMOSkills/ qualification/ experience: -Industry knowledge: Strong understanding of activation and event. FMCG background will be good to haveCreativity: Ability to think creatively and develop innovative and tech-based solutionsCollaboration and people management: Strong...

  • Manager - Brand Activation

    4 weeks ago

    Bengaluru, Karnataka, India ITC limited Full time

    Job DescriptionTo drive superior one-to-one consumer engagement programs across the portfolio of food brands, which, while delivering scale and extendability:- Enable consumer product trial/sampling- Disseminate key product benefits- Bring alive the brand experience for the consumer by ensuring the design & implementation of activation programs in line with...

  • Consumer Sector Manager

    3 days ago

    Bengaluru, Karnataka, India DP World Express Logistics Private Limited Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    Manager - Consumer Sector - SCO 1. Business Growth & P&L Ownership • Achieve revenue and EBIT targets across enterprise and strategic consumer accounts. • Lead acquisition of high-value customers, manage large RFPs, and close key deals. • Drive sector-specific growth initiatives focused on maximizing EBITDA contributions. • Maintain...

  • Manager Consumer Insights

    4 weeks ago

    Bengaluru, Karnataka, India Livspace Full time

    Role & responsibilities Role Overview We are seeking a dynamic Consumer Insights Professional to lead the insights function at Livspace. This role will be pivotal in shaping customer-centric strategies, strengthening brand positioning, and uncovering new market opportunities. The ideal candidate will bring a strong blend of qualitative depth, quantitative...

  • Manager Consumer Insights

    2 weeks ago

    Bengaluru, Karnataka, India Livspace Full time ₹ 20,00,000 - ₹ 25,00,000 per year

    Role & responsibilitiesRole OverviewWe are seeking a dynamic Consumer Insights Professional to lead the insights function at Livspace. This role will be pivotal in shaping customer-centric strategies, strengthening brand positioning, and uncovering new market opportunities. The ideal candidate will bring a strong blend of qualitative depth, quantitative...

  • Director of Consumer Growth

    2 days ago

    Bengaluru, Karnataka, India Weekday Full time ₹ 6,00,000 - ₹ 18,00,000 per year

    This role is for one of our clientsIndustry: MarketingSeniority level: Mid-Senior levelMin Experience: 8 yearsLocation: BangaloreJobType: full-timeWe are seeking a dynamic and growth-oriented Director of Consumer Growth & Brand to lead marketing initiatives that drive customer acquisition, engagement, and loyalty across emerging markets. You will own...

  • Consumer Compliance

    4 weeks ago

    Bengaluru, Karnataka, India Goldman Sachs Full time

    Our division prevents detects and mitigates compliance regulatory and reputational risk across the firm and helps to strengthen the firm s culture of compliance Compliance accomplishes these through the firm s enterprise-wide compliance risk management program As an independent control function and part of the firm s second line of defense Compliance...

  • Manager Consumer Insights

    4 days ago

    Bengaluru, Karnataka, India, Karnataka Livspace Full time

    Role & responsibilitiesRole OverviewWe are seeking a dynamic Consumer Insights Professional to lead the insights function at Livspace. This role will be pivotal in shaping customer-centric strategies, strengthening brand positioning, and uncovering new market opportunities. The ideal candidate will bring a strong blend of qualitative depth, quantitative...

  • Manager - Consumer Sector - SCO

    5 days ago

    Bengaluru, Karnataka, India DP World Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    Job DescriptionBusiness Growth & P&L OwnershipAchieve revenue and EBIT targets across enterprise and strategic consumer accounts.Lead acquisition of high-value customers, manage large RFPs, and close key deals.Drive sector-specific growth initiatives focused on maximizing EBITDA contributions.Maintain retention of 70%+ of enterprise accounts by volume and...

  • Senior Sales Manager- Consumer Durable loan

    1 week ago

    Bengaluru, Karnataka, India HDB Financial Services Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    Role & responsibilities• Managing CD business through teams at specific dealer counters in the assigned area or region.Managing a team of Sales Officers and Sales Managers.Identify business opportunities and prepare proposals for acquisition of new POS (POINTOF SALES).Responsible for dealer network relationships and expansionManaging sales profitability...