Manager Consumer Insights

3 days ago

Bengaluru, Karnataka, India Livspace Full time ₹ 1,04,000 - ₹ 1,30,878 per year

Role & responsibilities

Role Overview

We are seeking a dynamic Consumer Insights Professional to lead the insights function at Livspace. This role will be pivotal in shaping customer-centric strategies, strengthening brand positioning, and uncovering new market opportunities. The ideal candidate will bring a strong blend of qualitative depth, quantitative rigor, and cultural sensitivity to decode consumer journeys, inform product and service design, and inspire impactful brand communication

Key Responsibilities

  • Consumer Strategy & Research

  • Lead the design and execution of qualitative and quantitative studies including segmentation, brand tracks, U&A, customer journey mapping, and category understanding.

  • Establish an always-on" consumer intelligence engine to capture evolving needs, expectations, and behaviors.

  • Conduct cultural and category studies to identify emerging trends shaping the interiors and design landscape.

  • Business Impact through Insights

    Drive research-led recommendations to improve funnel conversions, enhance profitability, and reduce lapsage across touchpoints.

  • Anchor brand health and equity tracking to guide campaign effectiveness and market positioning.

  • Brand & Communication Enablement

  • Synthesize insights to inspire creative strategy for brand and digital marketing campaigns.

  • Support the development of new brand verticals (premium and budget) through consumer-driven positioning and value propositions.

  • Team Leadership & Stakeholder Engagement

  • Manage, mentor, and upskill a team of junior researchers by fostering a culture of curiosity, rigor, and impact.

  • Build frameworks and best practices to scale the consumer insights function across the organization.

Preferred candidate profile

Desired Skills & Experience

  • 6–8 years of proven expertise in consumer insights, brand strategy, or research, with a strong mix of agency and client-side exposure.
  • Strong grounding in both qualitative research methodologies, with demonstrated success in applying them to solve business problems. Experience in consumer journey mapping, segmentation, category research, and cultural insights.
  • Having a fair bit of understanding of quantitative research techniques will be a definite plus.
  • Proven ability to convert insights into actionable business strategies (premiumization, brand launches, brand campaign, GTM strategy).
  • Excellent storytelling and synthesis skills to influence senior leadership
  • Experience in fast-paced, high-growth environments where adaptability, creativity, and structured problem-solving are key

MBA/PG in Advertising, Marketing, Communication, Business, Psychology, Sociology or related fields.

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