
Consumer Insights Sr. Manager
9 hours ago
Job Responsibilities:
- Manage Quant + Qual Research: Brand health trackers, consumer and market deep dives, segmentation, comms testing, exploratory immersions etc.
- Drive Growth Insights: Market sizing, opportunity identification, competitive landscaping, and
market/category entry studies.
- Execute with Ownership: Moderate FGDs/IDIs (English & Hindi), design surveys, manage fieldwork, ensure robust data quality.
- Turn Data into Action: Analyze results, synthesize insights, and provide clear, actionable recommendations.
- Collaborate & Influence: Collaborate with cross-functional teams (Marketing, Sales, Product, Academics, Analytics, CX) to embed consumer-centric thinking.
- Liaise with agency partners/vendors: Ensure high-quality and timely outputs from external partners
What we are looking for:
- Experience: 6–10 years in consumer insights / market research (agency + client side mix) preferred but not mandatory
- Expertise: Quant & qual research, moderation, survey design, analytics, report writing, insight storytelling
- Mindset: Entrepreneurial, proactive, high ownership, bias for action, problem solver
- Business Acumen: Ability to link insights to growth strategies and influence stakeholders
- Languages: Fluent in English & Hindi
- Mobility: Willing to travel for research and market immersions
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