Consumer Insights Sr. Manager
5 hours ago
Job Responsibilities:
- Manage Quant + Qual Research:
Brand health trackers, consumer and market deep dives, segmentation, comms testing, exploratory immersions etc. - Drive Growth Insights:
Market sizing, opportunity identification, competitive landscaping, and
market/category entry studies.
- Execute with Ownership:
Moderate FGDs/IDIs (English & Hindi), design surveys, manage fieldwork, ensure robust data quality. - Turn Data into Action:
Analyze results, synthesize insights, and provide clear, actionable recommendations. - Collaborate & Influence:
Collaborate with cross-functional teams (Marketing, Sales, Product, Academics, Analytics, CX) to embed consumer-centric thinking. - Liaise with agency partners/vendors:
Ensure high-quality and timely outputs from external partners
What we are looking for:
- Experience:
6–10 years in consumer insights / market research (agency + client side mix preferred but not mandatory - )Expertise:
Quant & qual research, moderation, survey design, analytics, report writing, insight storytellin - gMindset:
Entrepreneurial, proactive, high ownership, bias for action, problem solve - rBusiness Acumen:
Ability to link insights to growth strategies and influence stakeholder - sLanguages:
Fluent in English & Hind - iMobility:
Willing to travel for research and market immersion
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