Consumer Science
2 days ago
We are Licious and we are a Bengaluru based meat and seafood company founded in 2015 by Abhay Hanjura and Vivek Gupta, our founders, foodies and friends. We pride ourselves on being Indias most successful D2C food-tech brand operating in 20 cities across the country delighting over 32 lac customers with our de-licious fresh meat and seafood Think you have what it takes to be the magic ingredient in the recipe that is Licious? Read on
What makes the role meaty?
- Build & Lead: Establish the Sensory Centre of Excellence from the ground up for India's top D2C food brand.
- Be the Consumer's Voice: Own end-to-end sensory programs and insights, from initial concept to product launch.
- Drive Strategy: Use deep market intelligence and sensory data to shape innovation and sharp product positioning
- Impact the Bottom Line: Translate technical sensory data into clear claims that drive marketing and consumer delight.
- Sensory & Consumer Insights: Build consumer learning plans, lead sensory tests (discrimination, descriptive, etc.), and partner with agencies on qualitative & quantitative research.
- Centre of Excellence: Establish best-in-class sensory practices, build sensory libraries, and train internal panels to ensure consistent product quality.
- Market Intelligence: Track competitor products, analyze trends, and generate insights to shape our innovation and renovation strategy
- Product Communication:Translate sensory data into clear, credible claims for marketing, aligning with R&D and regulatory teams.
We hope that you have..
- AB.Sc /M.Sc or B.Tech/M.Tech in Food Tech/Food Science.
- 5 - 7 years of experience in FMCG/D2C food/beverage sensory functions or at a consumer research agency.
- Strong knowledge of sensory techniques, statistics, and consumer testing protocols
- Proven ability to turn data into actionable insights and stories
- A consumer-obsessed, entrepreneurial mindset for a fast-paced D2C environment.
- Deep understanding of sensory science and consumer behavior.
- Ability to design and interpret quant + qual research with actionable
- recommendations.
- High consumer empathy and passion for delivering superior product experiences.
- Entrepreneurial mindset suited for a fast-paced D2C environment
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