Consumer Science

3 days ago

Bengaluru, Karnataka, India Licious Full time ₹ 12,00,000 - ₹ 36,00,000 per year

We are Licious and we are a Bengaluru based meat and seafood company founded in 2015 by Abhay Hanjura and Vivek Gupta, our founders, foodies and friends. We pride ourselves on being Indias most successful D2C food-tech brand operating in 20 cities across the country delighting over 32 lac customers with our de-licious fresh meat and seafood Think you have what it takes to be the magic ingredient in the recipe that is Licious? Read on

What makes the role meaty?

  • Build & Lead: Establish the Sensory Centre of Excellence from the ground up for India's top D2C food brand.
  • Be the Consumer's Voice: Own end-to-end sensory programs and insights, from initial concept to product launch.
  • Drive Strategy: Use deep market intelligence and sensory data to shape innovation and sharp product positioning
  • Impact the Bottom Line: Translate technical sensory data into clear claims that drive marketing and consumer delight.
  • Sensory & Consumer Insights: Build consumer learning plans, lead sensory tests (discrimination, descriptive, etc.), and partner with agencies on qualitative & quantitative research.
  • Centre of Excellence: Establish best-in-class sensory practices, build sensory libraries, and train internal panels to ensure consistent product quality.
  • Market Intelligence: Track competitor products, analyze trends, and generate insights to shape our innovation and renovation strategy
  • Product Communication:Translate sensory data into clear, credible claims for marketing, aligning with R&D and regulatory teams.

We hope that you have..

  • AB.Sc /M.Sc or B.Tech/M.Tech in Food Tech/Food Science.
  • 5 - 7 years of experience in FMCG/D2C food/beverage sensory functions or at a consumer research agency.
  • Strong knowledge of sensory techniques, statistics, and consumer testing protocols
  • Proven ability to turn data into actionable insights and stories
  • A consumer-obsessed, entrepreneurial mindset for a fast-paced D2C environment.
  • Deep understanding of sensory science and consumer behavior.
  • Ability to design and interpret quant + qual research with actionable
  • recommendations.
  • High consumer empathy and passion for delivering superior product experiences.
  • Entrepreneurial mindset suited for a fast-paced D2C environment

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