Consumer Insights Sr Manager

2 days ago

Bengaluru, Karnataka, India Allen Online Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Role Overview

We are looking for a Consumer Insights professional (6–10 years) who combines research expertise with an entrepreneurial mindset - someone who takes ownership, has a bias for action, and proactively brings the voice of the consumer into business decisions. This hands-on, end-to-end role spans across Qualitative and Quantitative researches such as brand health tracking, segmentation, comms testing, consumer journey mapping, opportunity sizing, and white space identification – driving growth across ALLEN's offline and online businesses. Travel is expected for field immersions and market visits.

Job Responsibilities:

  • Manage Quant Qual Research: Brand health trackers, consumer and market deep dives, segmentation, comms testing, exploratory immersions etc.

  • Drive Growth Insights: Market sizing, opportunity identification, competitive landscaping, and

market/category entry studies.

  • Execute with Ownership: Moderate FGDs/IDIs (English & Hindi), design surveys, manage fieldwork, ensure robust data quality.

  • Turn Data into Action: Analyze results, synthesize insights, and provide clear, actionable recommendations

  • Collaborate & Influence: Collaborate with cross-functional teams (Marketing, Sales, Product, Academics, Analytics, CX) to embed consumer-centric thinking

  • Liaise with agency partners/vendors: Ensure high-quality and timely outputs from external partners

What we are looking for:

  • Experience: 6–10 years in consumer insights / market research (agency client side mix preferred but not mandatory)

  • Expertise: Quant & qual research, moderation, survey design, analytics, report writing, insight storytelling

  • Mindset: Entrepreneurial, proactive, high ownership, bias for action, problem solver

  • Business Acumen: Ability to link insights to growth strategies and influence stakeholders

  • Languages: Fluent in English & Hindi

  • Mobility: Willing to travel for research and market immersions

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