Manager - Brand Activation

4 days ago

Bengaluru, Karnataka, India ITC limited Full time
Job Description

To drive superior one-to-one consumer engagement programs across the portfolio of food brands, which, while delivering scale and extendability:

- Enable consumer product trial/sampling
- Disseminate key product benefits
- Bring alive the brand experience for the consumer by ensuring the design & implementation of activation programs in line with brand guidelines, within the stipulated time, at optimal cost, and superior to the competition.

Key Objectives

- Quality of implementation of consumer programs
- No. of programs implemented for each brand cutting across various touchpoints (eg : Home including resident welfare associations, IN-Store, Out of Home Points of congregation - Malls, Cinemas, Haats, Exhibitions, Kitty Parties, Horeca s)
- Delight the consumer at every touchpoint
- I mplement and strictly monitor evaluation metrics and checklists that ensure requisite quality of people & materials for various kinds of programs
- Collection of consumer databases
- Cascading standardized training modules for brand promoters and conducting quality checks on the ground to check adherence to the same
- Build a network of high Quality Agencies
- Participate in conducting pitches to onboard agencies by activation type
- Ensure adherence to standardized costs by activation type
- Regular review s based on execution quality measured through set performance criteria for the agency
- I mplement quality and audit systems
- A udit implementation quality
- Daily/weekly/monthly reports on programs that enable timely and actionable feedback to all stakeholders
- Cost per contact to be benchmarked to the best in the industry
- Continuously drive down cost per contact through both efficient and effective means
- Working effectively with all partners to drive buzz, scale, and smooth implementation.

Requirements

Knowledge

- Brand objectives and role of consumer activation for each brand.
- Research methodology and techniques to evaluate activation programs.
- Best practices - Do's & Don'ts of different engagement points.
- Materials, costs, and times for fabrication of various elements involved.

Skills

- Ability to understand and develop standardized & measurable processes on training, audits, information flow, and evaluation
- Influencing skills to ensure process adherence by both internal and external stakeholders
- Budget monitoring
- Negotiation with agencies & vendors.

Attitude

- Complete ownership of the one-to-one consumer engagement touchpoint.
- Personal demonstration and presence in the programs to obtain unfiltered feedback.
- Ability to respond quickly to opportunities.
- Nothing is impossible approach.

  • Brand Activation Manager

    2 weeks ago

    Bengaluru, Karnataka, India Worko Full time

    Role OverviewAs an Area Captain (Area Marketing Manager) , you'll be responsible for managing multiple dark stores and experience centers, driving sales performance, customer acquisition, and operational excellence across your assigned territory.Key Responsibilities- Own and deliver area-wise sales and revenue targets- Lead and coach store teams to maximize...

  • Brand Activation Manager

    1 week ago

    Bengaluru, Karnataka, India Worko Full time

    Role OverviewAs an Area Captain (Area Marketing Manager) , you'll be responsible for managing multiple dark stores and experience centers, driving sales performance, customer acquisition, and operational excellence across your assigned territory.Key ResponsibilitiesOwn and deliver area-wise sales and revenue targetsLead and coach store teams to maximize...

  • Brand Activation Manager

    7 days ago

    Bengaluru, Karnataka, India Worko Full time

    Role Overview As an Area Captain (Area Marketing Manager) , you'll be responsible for managing multiple dark stores and experience centers, driving sales performance, customer acquisition, and operational excellence across your assigned territory. Key Responsibilities Own and deliver area-wise sales and revenue targets Lead and coach store teams to maximize...

  • Brand Activations Specialist

    1 week ago

    Bengaluru, Karnataka, India beBeeMarketing Full time ₹ 20,00,000 - ₹ 25,00,000

    Retail Marketing Leader    About the Role    We are looking for a highly skilled and experienced retail marketing professional to bring our brand to life across showrooms and local markets.    Key Responsibilities:      Own showroom branding across locations, ensuring a consistent visual identity and customer experience.      Plan and...

  • Activation Manager

    7 days ago

    Bengaluru, Karnataka, India beBeeActivation Full time ₹ 15,00,000 - ₹ 25,00,000

    Job Title: Activation ManagerA key member of our team, you will lead the development and execution of innovative activation strategies to drive business outcomes. Your role will involve creating annual sets of activities calendars, managing consumer databases, and analyzing campaign performance.Key Responsibilities:1. Develop clear brand plans and execute...

  • Drive Territory Success as a Brand Activation Manager

    1 week ago

    Bengaluru, Karnataka, India beBeeTerritory Full time ₹ 80,00,000 - ₹ 1,20,00,000

    Job RoleBrand Activation Manager: Drive Growth and Customer AcquisitionAbout the Job:As a Brand Activation Manager, you will lead the strategy and execution of brand activations across multiple territories. This involves overseeing sales performance management, store team leadership, performance monitoring, visual merchandising, and cross-functional...

  • Activation Experience Manager

    2 weeks ago

    Bengaluru, Karnataka, India beBeeActivation Full time ₹ 1,40,000 - ₹ 28,00,000

    Job Description:We are seeking a seasoned Activation Experience Manager to lead our consumer activation efforts. In this role, you will be responsible for designing and executing annual activity calendars that drive business outcomes.You will work closely with the brand team to develop clear strategies and ensure effective activation across all key...

  • Brand Manager

    2 weeks ago

    Bengaluru, Karnataka, India Alpine Executive Search Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Role OverviewWe are looking for a Brand Manager with solid experience in fashion, apparel, or lifestyle brands (mandatory). The role involves driving brand storytelling, campaign planning, influencer collaborations, and retail branding. The ideal candidate should be creative, digitally savvy, and comfortable working in a fast-paced environment.Key...

  • Senior Manager Consumer Activation

    2 weeks ago

    Bengaluru, Karnataka, India ITC Limited Full time ₹ 1,04,000 - ₹ 1,30,878 per year

    Designation –Lead – Consumer Activation ( Experiential Marketing)Reporting TO – CDMOSkills/ qualification/ experience: -Industry knowledge: Strong understanding of activation and event. FMCG background will be good to haveCreativity: Ability to think creatively and develop innovative and tech-based solutionsCollaboration and people management: Strong...

  • Senior Manager Consumer Activation

    1 week ago

    Bengaluru, Karnataka, India ITC Limited Full time

    Designation –Lead – Consumer Activation ( Experiential Marketing) Reporting TO – CDMO Skills/ qualification/ experience: - 1. Industry knowledge: Strong understanding of activation and event. FMCG background will be good to have 2. Creativity: Ability to think creatively and develop innovative and tech-based solutions 3. Collaboration and people...