Brand Activation Manager

About PhonePe Limited:
Headquartered in India, its flagship product, the PhonePe digital payments app, was launched in Aug 2016. As of April 2025, PhonePe has over 60 Crore (600 Million) registered users and a digital payments acceptance network spread across over 4 Crore (40+ million) merchants. PhonePe also processes over 33 Crore (330+ Million) transactions daily with an Annualized Total Payment Value (TPV) of over INR 150 lakh crore.

PhonePe's portfolio of businesses includes the distribution of financial products (Insurance, Lending, and Wealth) as well as new consumer tech businesses (Pincode - hyperlocal e-commerce and Indus AppStore Localized App Store for the Android ecosystem) in India, which are aligned with the company's vision to offer every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services.

Culture:
At PhonePe, we go the extra mile to make sure you can bring your best self to work, Everyday. And that starts with creating the right environment for you. We empower people and trust them to do the right thing. Here, you own your work from start to finish, right from day one. PhonePe-rs solve complex problems and execute quickly; often building frameworks from scratch. If you're excited by the idea of building platforms that touch millions, ideating with some of the best minds in the country and executing on your dreams with purpose and speed, join us

Role Overview:
PhonePe is looking for an exceptional Brand Activation Manager to own our social media voice and spearhead our digital-first brand strategy. We are seeking a strategic brand marketing professional, ideally with a Tier-1 MBA, who understands how to build a beloved brand from the ground up (0 → 1). You will be responsible for translating business goals into compelling social campaigns that spark conversation, create cultural relevance, and lead the social media chatter in the digital payments and fintech space. This is a high-impact role for a creative leader who thrives on building brand love in a fast-paced, digital-native environment.

Key Responsibilities:

• Brand & Activation Strategy:
• Architect and execute the 0→1 social media strategy, establishing PhonePe as a category-defining brand with high recall and positive sentiment.
• Design and launch buzzworthy, integrated brand activation campaigns across platforms (LinkedIn, X, Instagram, YouTube) that drive both brand metrics and business impact.
• Lead our influencer and creator marketing engine, building authentic partnerships that generate credible conversations at scale.
• Lead the Social Chatter:
• Act as the primary voice of the brand in online conversations, proactively engaging in relevant discussions and hijacking cultural moments to drive brand chatter.
• Develop a robust social listening framework to monitor brand health, track competitor activity, and identify emerging narrative opportunities.
• Craft a distinct, witty, and authoritative brand personality that makes PhonePe a go-to voice in the world of digital payments.
• Operational Excellence:
• Establish and scale the processes, workflows, and measurement frameworks required for a high-performing social media function.
• Manage agency partners and content creators, setting a high bar for creative output and ensuring flawless execution.
• Own the social activation calendar and associated budgets, ensuring optimal allocation of resources.
• Data-Driven Brand Building:
• Define the KPIs for brand health on social media, moving beyond vanity metrics to measure share of voice, sentiment, and audience engagement.
• Use data to continuously refine the content strategy, campaign approach, and platform mix to maximize impact.

Qualifications & Skills:

• Education: An MBA from a Tier 1 institution is preferred.
• Experience: 6-8 years of post-MBA experience in brand marketing, gained within a leading digital-first consumer company (e.g., D2C, tech, fintech).
• Proven Social Expertise: You have a demonstrated track record of leading social media strategy for a major brand, with a portfolio of successful campaigns that have generated significant online conversation.
• Strategic Brand Thinker: You possess a classic brand marketer's mindset with a modern, digital-first execution skillset. You can translate deep consumer insights into breakthrough creative strategies.
• Culturally Astute: You have a finger on the pulse of internet culture, trends, and conversations, and you know how to make a brand a relevant part of them.
• Exceptional Communicator: You are a gifted copywriter and storyteller who can articulate a brand's position with clarity and creativity.
• Analytical Acumen: You are comfortable with data and analytics and can connect social media performance to broader business objectives.

PhonePe Full Time Employee Benefits (Not applicable for Intern or Contract Roles)

• Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance
• Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System
• Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program
• Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy
• Retirement Benefits - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment
• Other Benefits - Higher Education Assistance, Car Lease, Salary Advance Policy

Our inclusive culture promotes individual expression, creativity, innovation, and achievement and in turn helps us better understand and serve our customers. We see ourselves as a place for intellectual curiosity, ideas and debates, where diverse perspectives lead to deeper understanding and better quality results. PhonePe is an equal opportunity employer and is committed to treating all its employees and job applicants equally; regardless of gender, sexual preference, religion, race, color or disability. If you have a disability or special need that requires assistance or reasonable accommodation, during the application and hiring process, including support for the interview or onboarding process,
please fill out this form.
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