Brand Manager

2 days ago

Bengaluru, Karnataka, India Himalaya Wellness Animal Health Division Full time ₹ 12,00,000 - ₹ 36,00,000 per year

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Date:
Oct 28, 2025

Location:
Bengaluru

Company:
Himalaya Wellness Company

1 Brand Building, Campaigns - Understand the overall category and brand landscape, brand USP to identify strength areas and touchpoints for improvement through innovative interventions

  • Drive successful execution of brand strategy to amplify brand share, penetration, recall and increase market share
  • Evaluate and execute appropriate and innovative marketing mediums to effectively reach target consumer
  • Design & lead campaigns for new product launches and development across brand portfolio to build awareness and drive growth 2 Category/Brand topline growth & ROI - Business analysis to recommend right promotion, media, portfolio strtagey by region and channel to deliver revenue targets
  • Monitor and increase profitability through adherence to marketing budgets and demonstrate ROI mindset
  • Ensure cost optimization while driving different marketing campaigns and initiatives for profitable outcomes 3 Consumer & Market Intel and Data Analysis - Monitor market trends, consumer preferences and competitive landscape regularly to identify growth opportunities and drive actionable
  • Track and analyze brand performance metrics and reshape action plans/campaigns for optimization and impact
  • Understand the relevant brand metrics report, analyze the same and recommend way forward for brand growth & development
  • Identify consumer preferences towards the brand and shape the initiatives in coherence to the same 4 Brand Innovations & Messaging - Leverage consumer insights, brand metrics data and industry trends to recommend innovative interventions for brand growth & USP
  • Innovate and ideate creative campaigns for enhanced brand perception and increased market share
  • Design brand guidelines and ensure adherence to the same in all marketing activities to maintain brand image and identity 5 Partnerships & collaborations - Establish strategic partnerships in the industry to enhance brand penetration and recall and drive marketing initiatives smoothly
  • Collaborate with creative agencies to design and deliver brand and initaitive messaging across different awareness touchpoints including TV, digital, OOH etc
  • Engage with sales teams to drive growth of the brand portfolio through right startegy and interventions
  • Conduct frequent market visits in conjunction with sales teams to understand the real landscape and refine strategies for relevancy and impact

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