Go to Market

4 weeks ago

Bengaluru, Karnataka, India UST Full time

Job Summary

The Go-to-Market Analyst plays a critical role in helping develop GTM strategy, supporting product launches, market entry strategies, and cross-functional alignment. This role involves good knowledge of business, data analysis, market research, and performance tracking to ensure successful execution of GTM initiatives.

Key Responsibilities

· Analyze market trends, customer data, and competitive landscape to inform GTM strategies.

· Perform TAM, SAM, SOM assessments and conduct ROI analysis vs existing technology

· Perform basic pricing studies and recommend pricing plans

· Study third party reports and incorporate into GTM strategy

· Collaborate with product, marketing, and sales teams to align GTM efforts.

· Monitor KPIs such as adoption rates, conversion metrics, and revenue impact.

· Create marketing collateral material to use for customer presentation

· Assist in developing customer personas and journey mapping.

Required Qualifications

· Masters degree in Business, Marketing, , or related field.

· 5+ years of experience in business analysis, marketing analytics, or GTM strategy.

· Proficiency in data tools (Excel, SQL, Tableau, Power BI).

· Strong analytical and communication skills.

· Experience working cross-functionally in fast-paced environments.

Preferred Qualifications

MBA or advanced degree is a plus.

Performance Metrics

Accuracy and impact of market insights.

Timeliness and effectiveness of GTM support.

Contribution to successful product launches and revenue growth.

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