Assistant Manager- Growth and Go To Market

2 weeks ago

Bengaluru, Karnataka, India upGrad Full time

Job Title: Assistant Manager- Growth and Go To Market

BU: Working Professional

Location : Bangalore- Bommanahalli

Experience Required: 2–3 years

Compensation: ₹10 LPA – 13 LPA

Shift Details : Mon-Fri | 10:30AM- 7:30PM | Work From Office

About the Role:

We're seeking a strategic, product and growth-oriented professional to lead our multiple projects.

As Assistant Manager – Growth, you will own the end-to-end GTM strategy, drive growth planning, and scale new verticals. The ideal candidate brings strong business acumen, sharp analytical thinking, and a proven track record of driving sustainable growth and building high-impact, scalable operations from the ground up.

Key Responsibilities:

Go-To-Market Strategy:

  • Design and execute GTM plans for multiple projects.
  • Get your hands dirty to drive real impact.
  • Define customer personas, market segmentation, and competitive differentiation to drive positioning and messaging.

Webinars & Events for Growth Enablement:

  • Plan, organize, and execute high-impact webinars and events to drive awareness, engagement, and conversions.
  • Collaborate with cross-functional teams (Product, Marketing, Sales, Academics, Operations) to align events/webinars with GTM goals.
  • Leverage event insights and feedback to refine outreach, messaging, and future campaigns.

Data-Driven Product & Business Decisions:

  • Own tracking and analysis of key performance metrics.
  • Leverage insights to influence product enhancements, pricing strategy, GTM adjustments, and long-term roadmap.

Requirements

  • 2–3 years of experience in growth, strategy, revenue, or GTM roles, preferably in EdTech, Consulting, or high-growth startups.
  • Strong strategic thinking and structured problem-solving capabilities.
  • Proven experience in building GTM plans, product marketing strategies, growth models.
  • Experience in planning and executing webinars/events will be an added advantage.
  • Excellent communication and stakeholder management skills.
  • High ownership, agility, and ability to thrive in a fast-paced, dynamic environment.

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