Go to Market
3 weeks ago
The Go-to-Market Analyst plays a critical role in helping develop GTM strategy, supporting product launches, market entry strategies, and cross-functional alignment. This role involves good knowledge of business, data analysis, market research, and performance tracking to ensure successful execution of GTM initiatives.
Key Responsibilities
· Analyze market trends, customer data, and competitive landscape to inform GTM strategies.
· Perform TAM, SAM, SOM assessments and conduct ROI analysis vs existing technology
· Perform basic pricing studies and recommend pricing plans
· Study third party reports and incorporate into GTM strategy
· Collaborate with product, marketing, and sales teams to align GTM efforts.
· Monitor KPIs such as adoption rates, conversion metrics, and revenue impact.
· Create marketing collateral material to use for customer presentation
· Assist in developing customer personas and journey mapping.
Required Qualifications
· Masters degree in Business, Marketing, , or related field.
· 5+ years of experience in business analysis, marketing analytics, or GTM strategy.
· Proficiency in data tools (Excel, SQL, Tableau, Power BI).
· Strong analytical and communication skills.
· Experience working cross-functionally in fast-paced environments.
Preferred Qualifications
MBA or advanced degree is a plus.
Performance Metrics
Accuracy and impact of market insights.
Timeliness and effectiveness of GTM support.
Contribution to successful product launches and revenue growth.
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Go to Market
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Bengaluru, Karnataka, India UST Full timeJob SummaryThe Go-to-Market Analyst plays a critical role in helping develop GTM strategy, supporting product launches, market entry strategies, and cross-functional alignment. This role involves good knowledge of business, data analysis, market research, and performance tracking to ensure successful execution of GTM initiatives.Key Responsibilities·...
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Go to Market
2 weeks ago
Bengaluru, Karnataka, India UST Full timeJob SummaryThe Go-to-Market Analyst plays a critical role in helping develop GTM strategy, supporting product launches, market entry strategies, and cross-functional alignment. This role involves good knowledge of business, data analysis, market research, and performance tracking to ensure successful execution of GTM initiatives.Key Responsibilities·...
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