Director, Go-to-Market

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The Director, Go-to-Market (GTM) Director is a leadership role, responsible for collaborating with the relevant internal stakeholders to ensure achievement of client-led, business value solutions.

This role takes responsibility for creating business value for clients through the company's portfolio and the successful execution of the strategy.

The Director, Go-to-Market (GTM) oversees a sales team and drives a collaborative and innovative team culture focused on strategic and operational excellence.

Key responsibilities:

• Provides leadership and oversight for annual overall strategic Go-to-Market (GTM) plan in the assigned geography and/or portfolio of products.
• Executes the translation of Go-to-Market (GTM) strategies and plans into a detailed marketing plan with clear tactics and accountabilities assigned across the core GTM team within area of responsibility.
• Translates client needs into product requirements working with product management and development teams.
• Develops and records go-to market strategy for new products.
• Manages customer expectations and coordinates release and installation of marketing and promotional activities at product launch.
• Enhances product definition and positioning using competitive information, market and product analysis.
• Manages the marketing activities for a portfolio of complex products/services through their full life cycle.
• Responsible for taking the propositions to market and ensure their commercial execution success.
• Works closely with a variety of internal stakeholders to implement and execute the GTM strategy.
• Tasked with creating and deploying a GTM framework that provides a commercial blueprint for propositions launches.
• Identifies opportunities to ensure customer satisfaction and retention levels are maintained at optimum levels.
• Conducts regular business reviews to ensure compliance and governance in relation to contracted agreements with partners and alliances.
• Develops and manages the implementation of local policies and procedures and operating plans aligned to global strategy that will enable the achievement of the overall GTM strategy.
• Searches and screens new opportunity areas by analyzing company technology, customer requirements, workflows, market trends and competitive gaps.
• Merges data driven market understanding with customer feedback to prioritize go to market strategies.
• Manage a team of managers and/or individual contributors and ensure performance goals are constantly reviewed and achieved.

To thrive in this role, you need to have:

• Strategic vision and solid execution skills.
• Significant knowledge of the business and products and services offerings.
• Significant knowledge of strategy development, market planning, scenario planning, and market modelling.
• A combination of visionary, strategic, and pragmatic skills, encompassing both strong strategic product marketing abilities and hands-on tactical involvement.
• Ability to develop process and implement go to market strategies through results-oriented integrated marketing programs and promotions.
• Responsive, professional persona; establishing relationships through demonstrated ability to build trust.
• Ability to lead and build collaborative teams through strong coaching and mentoring skills with a strong sense of accountability.
• Ability to conduct business with a high level of ethical standards and integrity.
• Demonstrated excellence in strategic and organizational planning, time management, and organizational skills.
• Significant drive for results through solution-oriented decision-making and customer focus.
• Ability to manage expectations of customers with resourcefulness and composure.
• A "can do" solution-oriented and professional demeanor that allows you to respond strategically and thoughtfully while meeting the demands of a fast-paced work environment.
• Patience in driving change and navigating successfully within many functional areas of the business.

Academic qualifications and certifications:

• Bachelor's degree in business or marketing or a related field.
• Advanced degree such as an MBA is highly advantageous.

Required experience:

• Significant relevant product marketing experience with increasing responsibility of which a significant amount of this experience should include work in an IT services environment, with a successful track record of creating GTM strategies to maintain sustained competitive advantage.
• Significant experience in dealing with complexity at a global level, across multiple channels, across multiple lines of business, with regard to multiple competitors and partners, and broadly with the market as a whole.
• Significant experience in a senior product or solutions marketing leadership role, preferably in a business-to-business company growing revenues.
• Significant experience crafting product marketing solutions to vertical markets.
• Significant experience leading and managing a sales function, preferably within a global technology services organization.
• Significant related corporate, market, and business strategy experience with thorough knowledge of relevant industries.
• Significant management and business experience across functional areas and a proven track record in crafting compelling positioning and thought leadership content.

Workplace type:

Hybrid Working

About NTT DATA

NTT DATA is a $30+ billion trusted global innovator of business and technology services. We serve 75% of the Fortune Global 100 and are committed to helping clients innovate, optimize and transform for long-term success. We invest over $3.6 billion each year in R&D to help organizations and society move confidently and sustainably into the digital future. As a Global Top Employer, we have diverse experts in more than 50 countries and a robust partner ecosystem of established and start-up companies. Our services include business and technology consulting, data and artificial intelligence, industry solutions, as well as the development, implementation and management of applications, infrastructure, and connectivity. We are also one of the leading providers of digital and AI infrastructure in the world. NTT DATA is part of NTT Group and headquartered in Tokyo.

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