Branch Head
1 month ago
JOB DESCRIPTION
Job Purpose (In a brief, specific one or two-sentence statement, answer the questions:
"Why does this position exist?" and "What is it expected to accomplish?")
The position ensures:
Drive overall business of the branch by ensuring exceptional customer service,
proactive sales environment, seamless back-office operations and overall profitable
branch
Enhance existing relationships with customers and build new relationships to
increase the customer base
Ensure compliance with all applicable external and internal regulations and
guidelines
Key Accountabilities (List the expected end results or KPIs that the job holder is
expected to achieve for this job. Do not list more than 5)
Fulfil all responsibilities in relation to:
Drive implementation of the overall Bank strategy at branch level (asset and
liability, marketing, sales, operations) in consultation with the Cluster Head
Develop and implement branch specific marketing & communication strategies to
build DBS brand and to achieve branch targets
Owner of Branch P&L, Cascade the branch scorecard to branch and sales
employees to ensure achievement of targets
Develop and ensure adherence to the operating budget for the branch in line with
the corporate and regional budget
Job Duties & responsibilities (List the principal duties. Use concise statements that
provide a clear understanding of the level of responsibility, complexity, creativity and
analysis performed in this position.)
Generate sales through assets, liability and other banking products as well as TPP
o Monitor on a regular basis the actual achievement of sales targets vis--vis
plans for the branch; take necessary action to minimize deviations, if any
o Build and manage effective customer relationship with key customers
tagged to him/her; enable superior customer service to them; Advise them
on making robust investment and financial decisions
o Reduce customer dormancy and customer attrition
o Ensure branch target achievement through effective upselling and cross
selling
Develop the business prospects in the branch vicinity by scouting for avenues to
expand overall branch book, both assets & liability portfolio qualitatively &
quantitatively
Ensure effective execution of marketing campaigns and conversion of customer
referrals
Drive Business growth through prospective high net worth individuals, along with
Relationship managers to maintain positive relationships
Address customer queries and grievances escalated by the branch personnel in a
timely manner
Ensure Lead sharing with respective Business like IBG for Assets etc.
Manage public relations and liaison with local government authorities / RBI/ other
banks for day to day branch operations and reporting
Support the internal and external audit team in carrying out the periodic branch
audit; Formulate action plans to address the deviations found in audit
Provide guidance to branch personnel on effective customer relationship
management, sales, customer service and compliance to ensure achievement of
individual targets.
Take overall responsibility for identification of training needs and completion of
mandatory certifications for branch personnel
Drive a performance driven culture in the team by timely monitoring, review of
performance parameters and feedback to the team members
Required Experience
6-8 years in handling Branch of a reputed Bank
Education / Preferred Qualifications
MBA
Core Competencies
Excellent interpersonal and communication skills
Ability to build strong relationships with clients.
Responsible
Ability to meet deadlines.
Knowledge about internal/external regulations.
Technical Competencies
Good Computer Knowledge
Work Relationship
Effective communication between self and superior
Inter-personal skills & team player
Display of RED Attitude (Reliable, Easy to deal with & Dependable)
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