Performance Marketing Specialist

3 weeks ago

mumbai, India The Bombay Digital Company Full time


We are seeking a Performance Marketer with a minimum of two years of experience to plan and implement new performance campaigns for different brands.


Responsibilities:

  • Creating and executing a strong performance marketing strategy & execution plan.
  • Creating new media plans for new clients and maintaining the performance of the ads on a daily basis for existing client ad accounts.
  • Developing and managing digital prospecting and lookalike, remarketing campaigns.
  • Weekly review meetings with clients every 14 days or on a monthly basis to showcase the working of the ads and the stats.
  • Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC and ROAS.
  • Ensuring successful planning, execution, and optimization for key traffic KPIs via paid, organic & own media channels
  • Identifying and testing new channels to continue to meet or exceed established critical metrics
  • Working closely with the management to share funnel conversion improvement ideas, feedback & present results.
  • Creating ads on Google AdWords, Facebook ads manager, and other portals like LinkedIn, True caller, Native platforms like Outbrain, Taboola, etc., and tracking and measuring as per the KPIs decided.
  • Creating pixels for new clients, managing the pixel for existing clients, google analytics, tag manager, and all the other tracking parameters required to run a successful campaign.
  • Making sure all the client requirements with respect to CAC and ROAS are met as per the given timelines.
  • Maintaining ad performance sheets for every client on separate excel.
  • Working closely on lead generation, traffic, conversion, and app download campaigns for clients given.


Work Experience: Minimum 2 years of relevant experience

Type: On-site



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