Business Development Executive

4 weeks ago

Vijayawada, India Canon Full time

Role & responsibilities

The position is responsible for generating business and building regions growth strategy by selling Canon printer products in the B2B space (Central Govt, State Govt, BFSI, PSU, Enterprises & SMB) through System Integrator (SIs) & VAR channel partners.

Sales Planning

  • Create a sales plan for the assigned territory by creating a strong customer base & funnel, account management, GeM business management B2B Funnel creation, channel blueprint - market reach, expansion, consolidation.
  • Target setting for the B2B Distributors, Commercial Stocks & Sell, SI & VAR Partners management, funnel management & MIF tracking for driving consumables sales.
  • Relationship building with OEMs & collaboration for opportunity creation in B2B space.
  • Working alongside National & region SI on Big projects to ensure Canon Presence.

Channel Sales

  • Ensuring an adequate number of channel partners to increase the reach in government & B2B space by appointing requisite number of consultants, SI & VAR partners.
  • Market visit to channel partners, regularly to get information on the customers, understand sales progress, issues in the market and timely action.
  • Allotment target to channel partners and reviewing performance of such partners
  • Working with regional marketing to devise programs which will help them achieve targets
  • Facilitating resolution of issues related to distribution viz marketing support, clearance of backend, pricing and logistics related issues.
  • Working closely with product training teams to build knowledge and competencies in partners' sales force on products and selling skills

Business to Business Sales (B2B)

  • GEM Knowledge (Govt. e Marketplace)
  • A/C Mapping for A4, A3 & Scanners (Govt. & Commercial)
  • B2B Funnel management and Forecasting
  • Data analytical skills
  • Good Skill of power point presentation.

BTL Activities & Issue resolution

  • Ensuring smooth communication and deployment of marketing activities and programs including schemes, FOS, collaterals, promotion programs
  • Implementing direct marketing Programs to ensure lead generation.

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