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Country Brand Manager, Vaccines

2 months ago

mumbai, India Pfizer Full time

Job Purpose

Drive the implementation of innovative brand management practices and programs for assigned brands/portfolio wrt revenue and profitability targets

Key responsibility – Innovative Vaccine brand

POSITION RESPONSIBILITIES

Support the strategic planning process for business based on customer insights to enhance penetration

Develop innovative impactful promotional programs, activities and exact events to provide proper implementation of marketing plans in accordance to promotional cycles and current targets/tasks.

Optimally utilize available expenses to drive the same

Work on campaigns, supporting the preparation of the project brief, agency selection process, CEP registration, progress tracking, and ensuring timely delivery of monthly report.

Review IMS, dash board and share monthly report with CBL

Work with medical and legal team to get appropriate approval for materials

Train field force on product knowledge, positioning and prioritization

Control performance of the marketing plan by monthly/quarterly monitoring of key performance indicators and monthly reporting KPIs to CL

Prepare Marketing slides for POA/Reviews and other important meetings

Work with Cross Functional Team to drive brand/portfolio objectives

Develop partnerships with multiple vendors to drive diagnostic infrastructure in the country

Tailor brand and execute brand strategies to local market needs, and define local priorities for a brand or TA

Manage local agencies for trans-creation (budget, scope, timing, and quality of project)

Forecast brand performance and track progress towards target

Monthly field communication on performance, action items for the brand

Drive Immunization campaigns and therapy shaping

Working with external partners to drive PCV vaccine awareness for consumers

Accountable

Brand Plan: review of brand strategies by CBL/regulatory / legal

Campaign Development: Select best fitting modules for country needs

Promo Meetings: Manage compliance review of materials

Shared Accountability

Develop Life cycle Management plan for Brand /Portfolio

Long-range forecasting for brand (with BU lead and CBL)

Develop promotional meetings strategy and drive execution

Validate brand-specific messages, design training (w/medical, regulatory)

Develop awareness campaigns, congress content (w/ KOLs) in partnership with Medical

Skills / Knowledge / Qualification / Experience

5-8 years of Marketing/Medical experience

Previous experience with Vaccines marketing preferred

Master's degree in management or MBA from Tier I/II or premium institute

Ability to work in co-promotion and matrix structure

Demonstrates business acumen

 Acts decisively

Seizes accountability

Holds people accountable

Grows-others

Leads change

Self-awareness

Commits to “One Pfizer”

Expect candidates to demonstrate these commercial /management competencies

Marketing, Customer and Competitor Insight

Marketing Execution

Strategic and Operational Business/Marketing Planning

Data analysis, interpretation and communications

Performance and Program Metrics

Exceptional interpersonal skills

Exceptional collaboration/negotiation (w/Customer Marketing roles in country, FF, RTALs, BU Leads/CM)

Exceptional prioritization –among/across brands, resource-constrained context

Vendor management

Proficiency in the local language as well as English proficiency

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

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