Country Brand Manager, Vaccines
5 months ago
Job Purpose
Drive the implementation of innovative brand management practices and programs for assigned brands/portfolio wrt revenue and profitability targets
Key responsibility – Innovative Vaccine brand
POSITION RESPONSIBILITIES
Support the strategic planning process for business based on customer insights to enhance penetration
Develop innovative impactful promotional programs, activities and exact events to provide proper implementation of marketing plans in accordance to promotional cycles and current targets/tasks.
Optimally utilize available expenses to drive the same
Work on campaigns, supporting the preparation of the project brief, agency selection process, CEP registration, progress tracking, and ensuring timely delivery of monthly report.
Review IMS, dash board and share monthly report with CBL
Work with medical and legal team to get appropriate approval for materials
Train field force on product knowledge, positioning and prioritization
Control performance of the marketing plan by monthly/quarterly monitoring of key performance indicators and monthly reporting KPIs to CL
Prepare Marketing slides for POA/Reviews and other important meetings
Work with Cross Functional Team to drive brand/portfolio objectives
Develop partnerships with multiple vendors to drive diagnostic infrastructure in the country
Tailor brand and execute brand strategies to local market needs, and define local priorities for a brand or TA
Manage local agencies for trans-creation (budget, scope, timing, and quality of project)
Forecast brand performance and track progress towards target
Monthly field communication on performance, action items for the brand
Drive Immunization campaigns and therapy shaping
Working with external partners to drive PCV vaccine awareness for consumers
Accountable
Brand Plan: review of brand strategies by CBL/regulatory / legal
Campaign Development: Select best fitting modules for country needs
Promo Meetings: Manage compliance review of materials
Shared Accountability
Develop Life cycle Management plan for Brand /Portfolio
Long-range forecasting for brand (with BU lead and CBL)
Develop promotional meetings strategy and drive execution
Validate brand-specific messages, design training (w/medical, regulatory)
Develop awareness campaigns, congress content (w/ KOLs) in partnership with Medical
Skills / Knowledge / Qualification / Experience
5-8 years of Marketing/Medical experience
Previous experience with Vaccines marketing preferred
Master's degree in management or MBA from Tier I/II or premium institute
Ability to work in co-promotion and matrix structure
Demonstrates business acumen
Acts decisively
Seizes accountability
Holds people accountable
Grows-others
Leads change
Self-awareness
Commits to “One Pfizer”
Expect candidates to demonstrate these commercial /management competencies
Marketing, Customer and Competitor Insight
Marketing Execution
Strategic and Operational Business/Marketing Planning
Data analysis, interpretation and communications
Performance and Program Metrics
Exceptional interpersonal skills
Exceptional collaboration/negotiation (w/Customer Marketing roles in country, FF, RTALs, BU Leads/CM)
Exceptional prioritization –among/across brands, resource-constrained context
Vendor management
Proficiency in the local language as well as English proficiency
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
Marketing and Market Research#LI-PFE-
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