Growth Marketer

3 weeks ago

gurgaon, India Cosmofeed Full time
About Cosmofeed
We are a platform for Creators to build, manage, and monetize their online business. Our tools allow Creators to automate online business, manage digital products and services, and collect payments seamlessly.
We've raised $1.5 million in seed funding from growX ventures, Waveform Ventures, 9Unicorns, Singapore-based investment holding company Silk Bridge Partners (SBP), and several other angel investors, including Swati Mohan, former CMO of Netflix India.
Media Coverage
⟣ Cosmofeed processed earnings of Rs 100 crore for over 5,000 creators in FY23 - The Economic Times
⟣ Creator-focused startup Cosmofeed launches SuperProfile for micro-entrepreneurs - The Economic Times
⟣ Cosmofeed Launches Unified Operating System For Creator Monetization - Outlook India
⟣ Indian start-up takes on Linktree with a tool for content creators - Business Today
Growth Marketer - Driving Product Growth
(Ideal for early career MBB Analysts, Associates or High-Growth Seed Startup Marketers)
We're seeking a unique breed of marketer - a true growth hacker who can drive exponential growth for one of our products (If you're reading this and make it to the interview - the first question you will be asked is "How many products do we have? Hint: Sign up, explore and experiment to understand the product use-case"). In this role, you'll own the entire growth marketing funnel, from acquisition to activation, retention, and revenue.
Responsibilities
Develop and execute innovative growth strategies across all marketing channels (paid, organic, email) (Making it clear right away - pushing a newsletter doesn't require a copywriter, a graphic designer, a CRM specialist, a Zapier pro; this is all that a single person can easily do. Know Alex Garcia?)
Design and execute A/B tests, experiment rapidly, and make data-driven decisions to optimize the funnel (Check out Harry Dry. You'll know what I mean.)
Analyze user behaviour, conversion data, and market trends to identify growth opportunities (Something going viral on social media? Thought of making a quick landing page on Framer/Webflow/WordPress/Notion and starting capturing the leads.)
Utilize analytics tools (e.g. Google Analytics, Facebook Ads Manager, Leadsquared CRM) to measure and report on crucial growth metrics
Collaborate with product and engineering teams to implement on-product growth tactics
Stay up-to-date with industry trends and emerging Growth Marketing techniques (If you do not hang out on Hacker News, Product Hunt, Substacks, Lenny's Podcast, etc - this is not meant for you)
Requirements
Less than 2 years of work experience (ex MBB Analyst/Associates or High-growth Seed Startup Marketer)
Strong academic background from a Tier-1 college with a sustained interest in passion projects (being a part of college societies, starting own blog, newsletter, etc)
Proven track record of driving growth for digital products or growing communities
Extrovert, camera-friendly personality and an avid social content consumer (are you a person with taste - team CaseyNeistat or Logan Paul?)
Strong analytical skills and a data-driven mindset
Excellent problem-solving and critical thinking abilities
Hands-on experience with marketing analytics tools (e.g., Google Analytics, Meta Suite, WATI)
Coding skills (SQL, Python) are a plus
Self-motivated, scrappy, and able to thrive in a fast-paced environment with minimal supervision (super super super super important)
Excellent written and verbal communication skills
This role is perfect for an independent, analytical marketer who thrives on solving complex growth challenges. If you're a creative problem-solver who can drive impact without relying on others, we want to hear from you.
Location : Gurgaon Office - Golf Course Road, Sector 27
Hiring Process
We will review all applications and ask qualifying questions to selected candidates.
You will be given an assignment. Upon completion of the assignment, a virtual interview will be scheduled.
The complete process will take about 3-7 days.
Immediate joiners will be preferred.
Get Selected - SHORTCUT (you're already ahead of the race if you're reading this)
Here's a shortcut to apply for this role. Write an email to me (Aditya - ) keeping Vivek - ) in cc, telling us about your incredible 'growth hack story' (be sincere and authentic), allowing us to establish you indeed are a growth hacker. Also tell us why you love what you do, and why Cosmofeed?
Extra extra extraaaaa brownie points if you could share a growth idea you'd like to implement at Cosmofeed.
Disclaimer (you'll be asked about this in the interview)
We are not Google, Apple, or Amazon. We are a seed-stage startup. Acknowledging this reality, and embracing this reality will make your work so much easier.
We are not at 'management company' stage. We are at an 'execution company' stage. (So high ownership will be required from you with minimal supervision)

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