Growth Marketing Manager

2 months ago

gurgaon, India Nutrabay Full time
As a D2C (Direct-to-Consumer) Growth Manager, you will be responsible for developing and executing strategies to drive the growth of our direct-to-consumer brands on Shopify. You will play a crucial role in expanding our brand's presence, increasing customer acquisition, and maximizing revenue through various digital platforms and marketing initiatives. The ideal candidate will have a strong background in digital marketing, e-commerce, and analytics, with a proven track record of driving measurable results in a direct-to-consumer environment.
Responsibilities:
* Develop and Execute Growth Strategies:
Collaborate with cross-functional teams to develop comprehensive D2C growth strategies aligned with business objectives. Identify opportunities for expansion and optimization across digital channels including website, social media, email, and paid advertising.
* Drive Customer Acquisition and Retention:
Implement targeted campaigns to increase customer acquisition through various channels such as SEO, SEM, social media advertising, influencer partnerships, and referral programs. Develop and execute retention strategies to enhance customer loyalty and increase repeat purchases.
* Optimize Conversion Funnel:
Analyze user behavior and conversion data to identify opportunities for improving the online customer journey and optimizing conversion rates. Implement A/B testing and optimization strategies to improve website performance and user experience.
* Analyze Performance and KPIs:
Monitor and analyze key performance indicators (KPIs) related to traffic, conversion, revenue, and customer lifetime value. Generate actionable insights from data analysis to inform decision-making and strategy adjustments.
* Collaborate with Creative and Content Teams:
Work closely with creative and content teams to develop compelling assets and messaging that resonate with the target audience and drive engagement.
* Stay Current with Industry Trends:
Stay informed about industry trends, best practices, and emerging technologies in D2C marketing and e-commerce. Continuously seek opportunities to innovate and experiment with new growth tactics and technologies.
* Qualifications:
Bachelor's degree in Marketing, Business Administration, or related field. MBA is a plus.
Proven experience (3+ years) in digital marketing, e-commerce preferably in a managerial or leadership role.
Strong analytical skills with proficiency in data analysis and interpretation.
Demonstrated success in developing and executing growth strategies that drive measurable results.
Proficiency in digital marketing platforms and tools such as Google Analytics, Facebook Ads Manager, email marketing platforms, etc.
Excellent communication and collaboration skills with the ability to work effectively across cross-functional teams.
Creative thinking and problem-solving abilities.
Results-oriented mindset with a focus on continuous improvement and optimization.
Work Experience: 3+ Years
Working days: 5 days (Monday - Friday)
Location: Gurugram
Perks:
Friendly atmosphere
High learning & personal growth opportunity
Flexible Timings
Diverse work environment
Why Nutrabay:
Working with Nutrabay can be fun, and a place of a unique growth opportunity. Here you will learn how to maximize the potential of your available resources. You will get the opportunity to do work that helps you master a variety of transferable skills or skills that are relevant across roles and departments. You will be feeling appreciated and valued for the work you delivered. We are creating a unique company culture that embodies respect and honesty that will create more loyal employees than a company that simply shells out cash. We trust our employees and their voice and ask for their opinions on important business issues.
About Nutrabay:
Nutrabay was born out of a problem that all health and nutrition stores in India could not actually ensure the authenticity of the products they deliver as they were all a marketplace. This is not the best situation when you need to ensure 100% authenticity of products as the website selling these never know what the 3rd party seller is actually sending to the customer via their website. This is where we saw a huge problem to be solved. A website that lists no 3rd party seller, no middlemen, fulfills and ships direct to the customer, gets certified by all the brands for authentic products, and is able to offer comfortable price points at the same time.
Today, we have found huge success in solving this problem. We’re proud of it and will continue to innovate and bring exciting products that help people become a better version of themselves.

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