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Growth Retention Marketing
4 months ago
Role Specifics -The candidate is primarily entitled for activating new users & retaining existing user base by using lifecycle communications, segmentation & homepage personalisation & also shall be able to drive specific growth projects by evaluating new growth channels or implementing new processes in place to drive topline as well as bottom-line.
Key Responsibility -Be the lead for entire CLM framework- managing customer lifestyle programmes, using data-driven insights to develop campaigns for new users, whilst re-engaging lapsing and dormant segments.Plan a/b test across every stage of customer lifecycle, in terms of offer launches, segmented communications, content change in app homepage and own the initiatives to drive end to end marketing goals.Contribute to mission-based collaboration with Brand, Product, Engineering and Analytics teams to meet revenue goals.Plan communication calendar and manage the delivery of Marketing campaigns across Email, SMS, WhatsApp, Homepage inventories, In-app & Push channels to engage users with timely and relevant content.Product enhancement for business related activities like homepage widgets, app restructuring, navigation menus & category store fronts.
Must-have SkillsDeep understanding of CDP tools like CleverTap, MO engage, Web engage etc.Prior 3+ years’ experience within retention & growth role in a B2C environment.Passionate about marketing and experience in delivering CLM strategy such as segmentation, incentivisation, engagement and overall retention.CDP Platform expert with a minimum of 3+ years of hands-on platform experience (Clevertap, MoEngage or Bloomreach preferable), delivering CLM lifecycle automation including dynamic content and personalisation.Strong familiarity with WhatsApp integration for effective customer communication and support.Experience using data visualisation tools (GA/ PowerBI / Tableau preferable)Experience in analysis of all retention metrics & revenue incrementality analysis, with strong proficiency in excel.
Good to Have Skills:Experience in driving new growth initiatives – example affiliate partnerships, automated calling, launching new channels like RCS or chatbot etc.Having some sort of exposure in programmatic media buying and paid remarketing campaigns.
Why Join Us :1. Start-up Environment
- Work with a passionate and energetic team that is driven by hustle, comradeship, and togetherness2. Compensation & Benefits –
Best-in-class salaries to highly competitive ESOPs along with great learning work environment, we offer you a place full of opportunities to customize your career trajectory3. An Environment for Innovation -
We create a culture for innovation by giving an employee the prowess to create, make and innovate.4. We've got you covered -
From medical insurance, well-defined policies to flexi WFH options, scrumptious lunch to some amazing learning and development sessions- we've got your back5. Cool Perks
– Come and get to join us for in-house events, team outings, dinner catchups, and much more.
Ensuring a Diverse and Inclusive workplace where we learn from each other is core to CK's value. CashKaro.com and EarnKaro.com are Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.CashKaro.com and EarnKaro.com will not pay any third-party agency or company that does not have a signed agreement with CashKaro.com and EarnKaro.com.
CashKaro.com and EarnKaro.com will not pay any third-party agency or company that does not have a signed agreement with CashKaro.com and EarnKaro.com.
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