Growth Marketing Manager
2 weeks ago
Growth Marketing Manager - Nurturing and Retention
who can help us scale our efforts and retain our growing customer base.
What do we expect from you?As a
Growth Marketing Manager - Nurturing and Retention , your mission is to build, manage, and optimize nurturing and retention strategies to engage our existing customers, boost retention rates, and maximize lifetime value. You’ll work cross-functionally with teams across content, product, and data to create seamless and effective customer journeys that turn users into long-term, loyal advocates of our products.Your role will involve implementing retention strategies, executing customer lifecycle campaigns, and building personalized, data-driven nurturing programs that keep users engaged throughout their entire journey with Novatr.
Who are we looking for?You are/demonstrate:A strategic marketer with a deep understanding of customer lifecycle marketing, retention strategies, and nurturing tactics.Data-driven and results-oriented, with the ability to analyze customer behavior and identify opportunities to increase engagement.Creative and customer-centric, able to craft campaigns that resonate with users on a personal level.A strong communicator and collaborator, with experience working with cross-functional teams to deliver effective marketing programs.You’re good at:Designing and executing email marketing and automated nurturing campaigns to engage leads and customers at every stage of their journey.Using data to analyze and optimize customer journeys, reduce churn, and improve retention rates.Segmenting audiences based on behavioral and demographic data to deliver personalized experiences.Experimenting with various marketing channels, including email, SMS, in-app notifications, and retargeting, to engage customers.Managing and analyzing key performance metrics such as customer lifetime value, retention rates, churn, and engagement.
Extra Awesome if you are:Experienced in working within the Ed-Tech, AEC, or similar industries.Skilled at leveraging customer feedback to inform and improve retention strategies.Familiar with lifecycle marketing tools like HubSpot, Marketo, or Braze.Passionate about creating customer-centric campaigns that drive long-term value.
Required Experience:5-8 years of experience in growth marketing, with a strong focus on customer retention and nurturing.Proven track record of managing and optimizing customer journeys, lifecycle marketing campaigns, and retention strategies.Solid understanding of key growth metrics and KPIs like LTV, retention, churn, and CAC.\
What is mandatory?Strong expertise in lifecycle marketing, retention strategies, and marketing automation tools.Ability to work in a fast-paced, startup environment with a high level of ownership and autonomy.Data-driven mindset, with experience in analyzing and improving key retention and engagement metrics.
What is not mandatory?Prior experience in Ed-Tech, though it's a plus.
Why be part of this journey?Be part of a fast-growing startup on an exciting trajectory, with opportunities to make a meaningful impact.Enjoy a Rocketship Career Path, with opportunities for growth and professional development.Competitive compensation, with perks such as health insurance, team outings, and free snacks.A young, vibrant work culture that values collaboration, innovation, and continuous learning.Access to industry events, workshops, and training programs to support your growth.
Launchpad Details:Trajectory:
Full-timeLift-off Point:
Gurugram, Haryana
Connect with Us:Website:
Novatr About UsLinkedIn:
Novatr LinkedIn Page
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