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Retention Marketing Executive

2 months ago

Gurgaon, India Trainman (Wholly owned subsidiary of Adani Digital Labs) Full time

We're looking for a skilled Retention Marketing Executive to develop and execute retention marketing strategies using WebEngage. The ideal candidate will have a strong background in marketing, excellent analytical skills and experience with WebEngage.

Responsibilities:

- Develop and execute retention marketing campaigns using WebEngage

- Create targeted email, SMS, and in-app messaging campaigns to re-engage inactive customers and prevent churn

- Analyze customer data to identify trends, preferences, and pain points using WebEngage analytics

- Collaborate with cross-functional teams (product, sales, customer success) to align retention strategies

- Measure and report on retention metrics (e.g., churn rate, customer lifetime value)

- Stay up-to-date with WebEngage platform updates and best practices

Requirements:

- 2+ years of experience in retention marketing or a related field

- Proven experience with WebEngage platform

- Strong analytical and problem-solving skills

- Excellent communication and project management skills

- Experience with marketing automation tools and CRM systems

- Familiarity with customer data platforms (CDPs)