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Growth Strategist

2 months ago

Gurgaon, Haryana, India Pouring Pounds India Pvt. Ltd . Full time

At Pouring Pounds India Pvt. Ltd., we are seeking a skilled Growth Strategist - User Retention to join our team. This role is focused on developing and executing strategies to minimize user churn and improve lifetime value.



About the Role

This position involves working closely with cross-functional teams to determine a clear strategy for user retention and lifecycle management. The ideal candidate will have a strong understanding of retention cycles, metrics, and ROI.



Key Responsibilities


  • Develop and execute strategies to drive user retention and improve lifetime value
  • Work with creative teams to design messaging, content, and creative angles for engagement and revenue-boosting campaigns
  • Collaborate with teams to determine user lifecycle and take concrete steps to plug gaps in activation, retention, revenue, and referrals
  • Set up and execute campaigns, experiments, landing pages, and emails
  • Monitor campaign impact and optimize daily
  • Review data daily to determine next course of action
  • Build for scale


Requirements


  • Complete exposure to building automation journeys, segmentation, and personalization in Clevertap or similar tools
  • Data-driven decision making
  • Complete understanding of retention cycles, metrics, and ROI
  • Proven project deliverables that drove ROI
  • Experience in the B2C industry
  • 3-8 years of relevant experience
  • Excellent written and verbal communication skills in English
  • Ability to effectively express thoughts and ideas
  • Comfortable with tools like Clevertap or MoEngage, email marketing


Why Join Us


  • Start-up Environment - Work with a passionate and energetic team
  • Compensation & Benefits - Best-in-class salaries, ESOPs, great learning work environment
  • An Environment for Innovation - Create a culture for innovation
  • We've got you covered - Medical insurance, well-defined policies, flexi WFH options, scrumptious lunch, learning sessions
  • Cool Perks - In-house events, team outings, dinner catchups


CashKaro.com and EarnKaro.com are Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.