CRM Marketing Specialist
7 days ago
Consumer Retention Expert
Harfun is seeking a highly skilled Crm Marketing Specialist to lead our consumer retention efforts. Key responsibilities include developing and executing personalized communication campaigns, leveraging data and analytics to understand user behavior, and formulating a CRM strategy to increase traffic, retargeting, and repeat purchase.
Responsibilities
- Develop and execute email, SMS, and push notification campaigns to target users with relevant and personalized communication.
- Leverage data and analytics to understand user behavior and transaction/search patterns.
- Formulate a CRM strategy aimed at increasing traffic, retargeting, repeat purchase, and reducing churn.
- Conceptualize CRM marketing campaigns, craft messaging, and build relevant workflows by segmenting the user base.
Requirements
- Bachelor's degree or equivalent practical experience.
- 3-6 years of experience in consumer-facing, large-scale products, preferably in e-commerce or startup companies.
- Strong knowledge of Google Analytics, Clevertap, Moengage, and Excel.
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