Senior Marketing Specialist, APAC
3 weeks ago
About the Role
The Regional Marketing Manager, Asia Pacific will design, develop, and implement marketing programs and pricing strategies for RELX India (Pvt) Ltd Els div Company. This role requires an experienced practitioner with in-depth knowledge of the payments and services domain, and problem-solving skills. The Specialist will drive the Specialists & Services Proposition for the APAC regional marketing team, collaborating with in-market marketers. They will also maintain marketing plans, understand buyer needs, and aid in implementing demand creation programs.
Responsibilities
- Using marketing/CRM/social media platforms and tools to deliver campaigns. Learn to write and optimize copy for regional marketing campaigns
- Learning to brief various agencies on digital & design projects to support regional marketing team campaigns
- Providing assistance in terms of messaging for the Specialists & Services Proposition in events. Ensure our brand is represented professionally, arranging for branded banners, marketing materials, brochures, etc.
- Managing all invoicing, purchasing, contracts and budget tracking for the assigned portfolios.
- Managing APAC regional marketing database repository across the Specialists & Services Propositions. The key metric will be data acquisition based on key target personas and existing database cleansing for the assigned portfolios.
- Measuring and analyze commercial impact of marketing programs on sales and brand. Produce data driven insights, reports and campaign dashboards. Analyze market trends and competitor analysis to recommend changes to marketing and business development strategies based on analysis and feedback.
Requirements
- Have 5+ years of marketing profile, handling regional marketing and operational elements.
- Have good communication & presentation skills. Bi-lingual language experience.
- Have good marketing and communication skills. Adept at managing conflicting priorities and objectives. Able to calmly manage crisis, escalating issues as necessary to manager.
- Experience of launching new offerings or products into the market, industry understanding of the payments or services domain will be advantageous.
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