Regional Marketing Communications Specialist, APAC

3 weeks ago

Gurgaon, Haryana, India International Flavors & Fragrances Full time

About the Role:

We are looking for a dedicated and passionate individual to join our Food Biosciences Marketing team as Regional Marketing Communications Specialist, APAC. As a key member of our global Ingredients leader, you will be responsible for developing and implementing strategies to promote our products and services in the region.

Your Key Responsibilities:

  • Develop yearly regional marketing communication plans.
  • Responsible for regional ROI.
  • Develop winning pipeline generation strategies.
  • Develop and implement effective communication strategies that build customer loyalty, brand awareness, and customer satisfaction.
  • Prepare detailed media activity reports.
  • Plan and manage the design, content, and production of all regional marketing materials.
  • Develop sales enablement tools for the region.
  • Build in-depth customer, consumer, and ecosystem understanding to generate business insights that drive innovation and business growth.
  • Translate global product launches into regional launches/own regional product launches.
  • Develop value propositions.
  • Create communication and marketing strategies for new products, launches, events, and promotions.
  • Prepare and deliver presentations to customers about global and regional trends.
  • Preparation and execution of local tradeshows and customer events.

Requirements:

  • Master's or Bachelor's Degree in Communications, Journalism, Marketing, Business Administration, or any other relevant discipline.
  • At least 3 years of experience in a similar role.
  • Proficient in Microsoft Office, Content Management Systems, and Social Media platforms.
  • Knowledge of copywriting, proofreading, and editing.
  • Know-how on food ingredients or food industry market is desired.
  • Excellent verbal and written communications skills.
  • Good presentation skills and being comfortable when presenting to customers is a prerequisite.
  • Eager to understand the dynamics and new developments with regards to the competition, customers, products, services, etc.
  • Creative thinking.
  • Excellent organizational and project management skills and ability to meet deadlines.
  • Must have the ability to work on multiple projects simultaneously.
  • Strong desire to learn along with professional drive.
  • Ability to communicate, present, and influence key stakeholders at all levels.
  • Self-starter, fast learner, and able to work independently.
  • Intellectual curiosity, a collaborative spirit, and a proactive attitude.
  • Problem solver with a can-do attitude.
  • Ability to work in a cross-cultural environment.

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