Strategic CRM Manager

1 week ago

Gurgaon, Haryana, India MICHAEL KORS Full time
About This Opportunity

We are seeking a highly motivated and experienced marketer to join our Consumer Marketing team as a Manager, Global CRM & Loyalty. This role sits within the Global CRM team, overseeing database growth, customer retention, the KorsVIP loyalty program, and the instore clienteling app.

Responsibilities
  • Develop and Execute Comprehensive Retention Marketing & Loyalty Strategies: Increase customer lifetime value and reduce churn rates.
  • Redefine Customer Segmentation Strategy & Optimize Audience Strategies: Tailor messaging to specific customer segments, driving increased engagement and loyalty.
  • Plan, Execute, and Optimize Multi-Channel Retention Campaigns: Ensure timely delivery and maximum effectiveness.
  • Develop and Orchestrate Cross-Channel Customer Lifecycle Journeys: Optimize engagement and improve retention.
  • Manage and Optimize Loyalty Program: Develop rewards and benefits to incentivize repeat purchases and strengthen customer loyalty.
  • Set Global CRM Strategy & Grow Customer Database: Partner with regions to localize based on local specificities or requirements.
  • Analyze Customer Data & Behavioral Insights: Identify trends, opportunities, and areas for improvement.
  • Partner with Analytics to Define, Track, and Report on Key Retention Metrics: Inform decision-making and drive results.
Requirements
  • Bachelor's Degree or Equivalent
  • Ability to work in NYC office 3 days a week
  • 5+ years of experience in retention marketing or CRM, with a proven track record of driving results
  • Experience with CRM platforms, marketing automation tools, and analytics platforms
  • Strong analytical skills and proficiency in data analysis tools
  • Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
  • Creative thinker with a customer-centric mindset and a passion for delivering exceptional customer experiences
About Our Company

At MICHAEL KORS, we are committed to creating a diverse and inclusive workplace. We strive to inspire change and growth within each other and believe success is a result that comes from our differences.

Capri is proud to be an equal opportunity employer committed to inclusivity regardless of age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.

In compliance with certain Pay Transparency laws, employers are required to disclose a salary range. The salary for this position will vary based on role requirements, skill set, and years of experience.

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