▷ [15h Left] Business Development Representative (BDR) – 4 Years Experience (US Market, SaaS Focus o

3 days ago


Delhi, India Profit.co Full time
Objective:

The BDR will play a pivotal role in driving pipeline growth by identifying and qualifying

high-potential leads for an OKR-focused SaaS solution. This includes building strong

relationships with C-suite executives, understanding their strategic goals, and positioning the product as a critical enabler of organizational success.

Key Responsibilities:

1. Strategic Lead Generation:

○ Research and target mid-market and enterprise companies (250+ employees) in

the US that would benefit from OKR tools.

○ Utilize data-driven approaches and prospecting tools like LinkedIn Sales

Navigator, Apollo, and ZoomInfo to identify and prioritize key accounts.

2. C-Suite and Senior Leadership Engagement:

○ Initiate and foster relationships with C-suite executives (CEOs, COOs, CHROs)

and senior decision-makers.

○ Communicate the value of OKRs in achieving strategic alignment, boosting

performance, and driving growth.

3. SaaS-Specific Lead Qualification:

○ Use advanced qualification frameworks like MEDDIC and SPICED to identify

critical business challenges.

○ Uncover OKR adoption barriers and map solutions to executive priorities.

4. Tailored Sales Engagement:

○ Craft personalized outreach strategies leveraging industry insights, case studies,

and ROI-driven messaging.

○ Partner with Account Executives to set up discovery calls and demos that

resonate with C-suite agendas.

5. Cross-Functional Collaboration:

○ Work with marketing to develop targeted campaigns for executive-level

engagement.

○ Collaborate with product and sales teams to ensure the alignment of features

with executive needs and concerns.

6. CRM and Reporting:

○ Maintain detailed records of executive interactions and outcomes in CRM

platforms like Salesforce or HubSpot.

○ Track and report on metrics like executive engagement, lead-to-meeting

conversion rates, and pipeline contribution.

Key Skills and Competencies:

● Proven ability to build trust and rapport with C-suite executives and Senior leaders.

● Strong understanding of OKR frameworks and their strategic benefits.

● Expertise in SaaS sales cycles, particularly in value-driven consultative selling.

● Exceptional communication and presentation skills tailored for senior leadership.

● Proficiency in using sales engagement tools (e.g., SalesLoft, Outreach) and CRMs.

Experience and Qualifications:

● Bachelor’s degree

● 4+ years of BDR experience, with at least 2 years targeting C-suite executives in the US market.

● Demonstrated success in generating leads for SaaS products, ideally in performance

management or OKR tools.

● Familiarity with enterprise SaaS sales, including freemium-to-paid and long-term

subscription models.

KPIs for Success:

● Number of meetings scheduled weekly/monthly.

● Conversion rate of qualified leads to closed deals.

● Pipeline value attributed to leads.

● Average time to engage with decision-makers.

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